Brand & Marketing Manager (m/f/d) Part-Time - Focus Brand Strategy & Awareness

Do you love sports, healthy eating, and sustainable snacks? Do you know how to turn a good business idea into a brand that sticks in people's minds and stands out on the shelf?

At TZAMPAS, we are facing the next big step: we have a strong product, but our brand message needs to become sharper, more consistent, and better known. If you're eager to perfect our brand profile and create real reach with creative campaigns, you're in the right place.

We are looking for someone part-time for 20-25 hours/week with the option for full-time in the future.

Responsibilities

As a Brand & Marketing Manager, you are the mouthpiece and the strategic conscience of our brand. Your main task is to give TZAMPAS a crystal-clear identity and to noticeably increase brand awareness.

• Sharpen Brand Story & Message: You will develop our core message and a clear Brand Playbook (Tone of Voice, Wording, Design Guidelines) so that TZAMPAS communicates consistently across all channels - from packaging to social media to POS.
• Build Awareness: You will conceptualize and manage creative campaigns (e.g., influencer collaborations, event sponsorships in the outdoor/sports sector, PR, and social media activities) with a focus on reach and brand building.
• Cross-Channel Consistency: You will ensure that both D2C (online shop) and B2B presence (supermarkets/retail) speak the same strong brand language.

Qualifications

What you bring to the table

• Experience in Branding: At least 3-5 years of experience in Brand Management, Marketing, or an agency (preferably FMCG, Food, or Lifestyle).
• Focus on Clear Communication: You can break down complex or multi-faceted topics (e.g., sustainability, plant-based nutrition) into simple, concise, and engaging messages.
• Doer Mentality: You think strategically but also enjoy implementing ideas independently and pragmatically (hands-on mentality).
• Passion for the Topic: You live healthy eating, sustainability, or sports and intuitively understand the language of our target audience.
• Graphic Skills: You have a good eye for design and can also handle smaller graphic tasks yourself.
• Structured Way of Working: You can maintain an overview even with a large number of diverse tasks.
• German Language Skills: Native-level German language skills in speaking and writing are essential for your tasks.
• A plus, not a must: Experience in building communities or collaborating with influencers from the outdoor/fitness sector.

Benefits

Why TZAMPAS

• Real Impact: You will directly take responsibility for the face and voice of an emerging food brand.
• Flexibility: Flexible working hours and home office by arrangement.
• Meaningful Product: A product that you can stand behind 100%, fair working conditions, and a motivated, uncomplicated team.

Send us your CV, your salary expectations for a 20-hour week, and 2-3 examples of brands or projects whose message you have sharpened or whose awareness you have increased (e.g., as a short PDF or link).