Brand Marketing Lead (m/w/d)

About us

Join bonify, Germany's leading platform for credit scores and financial management. Our mission is to revolutionize the FinTech industry and enable our users to have transparent and easy access to their credit and financial data.

We are looking for a Brand Marketing Lead who will be responsible for how our brand is perceived across all touchpoints – from strategic positioning to operational implementation of campaigns.

This role goes beyond classic brand management. You connect brand, content, and performance and ensure that all marketing measures follow a clear story and deliver measurable impact.

You will lead a small team and act as a multiplier for marketing, product, and other growth teams.

Your tasks

• Brand Strategy & Positioning: You will take over responsibility for our brand strategy, positioning, and messaging and develop these continuously in close cooperation with leadership – from the overarching brand story to target group-specific messages for various channels.
• Hands-on Execution: You will actively work on projects yourself – from creating briefings to developing campaign and content ideas to designing assets, as needed.
• Brand Experience: You will ensure a consistent brand experience across all relevant touchpoints (digital and physical) – including website, product, social media, CRM, and paid channels.
• Campaign Development: You will plan, steer, and execute cross-channel campaigns that build trust, support growth, and increase conversions.
• Brand Governance: You will maintain and develop our brand guidelines and processes further, enabling efficient work and securing brand consistency.
• Market Research & Insights: You will use qualitative and quantitative insights to better understand our target groups, sharpen our positioning, and identify potential for optimizing our brand and campaigns.
• Leadership & Collaboration: You will lead a small team and work closely with performance, CRM, product, data, and external partners to ensure that campaigns and content are aligned and effective.
• Brand KPIs: You will define, measure, and optimize relevant brand and campaign KPIs, including awareness, engagement, consideration, conversion, and customer trust.

Requirements

• More than 5 years of experience in brand-, marketing-, or campaign-related roles with both strategic and operational responsibility, ideally in agencies or fast-growing environments (e.g., FinTech, Tech, D2C)
• Demonstrable success in building and growing strong brands that foster customer loyalty and business growth
• Fundamental understanding of campaign planning and cross-channel orchestration
• Good understanding of media planning and the interplay of various channels
• Outstanding sense of brand, storytelling, and effective content
• First experience in leading or mentoring small teams and managing agencies or external partners
• Excellent project management and prioritization skills in dynamic environments
• Clear and convincing communication and presentation skills in German (native language) and English

What we offer

As part of the bonify team, you will receive:

• The opportunity to take on responsibility from day one
• The chance to grow in a dynamic and flexible start-up environment.
• Access to comprehensive coaching and training programs through our personal development budget
• 30 vacation days
• Subsidies for BVG and UrbanSportsClub or Class pass
• 1:1 language lessons for German and English.

Please note that due to the specific nature of the FinTech industry, additional background checks are required to comply with AML offices (only applies during the offer phase).

The company has committed to the principle that no employee or applicant will be disadvantaged due to age, disability, gender reassignment, race, religion or worldview, gender, sexual orientation, marriage or partnership, pregnancy, and maternity.

If you enjoy building strong brands, translating strategies into effective campaigns, and connecting creative work with measurable impact, we look forward to getting to know you.

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