Brand & Marketing Director-Park Royal & Rixos Mexico

Job Description What you’ll do… Play a strategic role in launching the Rixos brand in a new market and relaunching the established Park Royal to existing and audiences throughout the Americas. Lead the strategic planning and roll out of the annual marketing strategies for the brands in Mexico – supporting both commercial marketing and brand objectives - with a keen eye on consumer trends and audience insights to ensure our DNA is clear but our ideas and plans continue to evolve. Be the brand guardian, ensuring that all marketing initiatives are aligned with the overall brand strategy and vision. Develop and maintain strong relationships with key stakeholders, including local partners, suppliers, and internal teams. Drive innovation and creativity in marketing campaigns, leveraging consumer insights and data-driven decision making to optimize results. Collaborate closely with cross-functional teams to develop and execute comprehensive marketing plans that drive business growth and customer engagement. Stay up-to-date on industry trends, competitor activity, and market developments to inform strategic decisions and stay ahead of the curve. Be prepared to think creatively, take calculated risks, and adapt quickly to changing circumstances.