Brand Manager

Tequila DSGN is the leading brand of personalized tequila in Mexico.

We are looking for a Brand Manager to take strategic leadership of brand and digital marketing, with reach in Guadalajara and Los Cabos headquarters.

Responsibilities:

• Define the brand strategy and the annual/quarterly marketing plan.
• Define the digital marketing and paid media strategy (objectives, segmentation, channel mix, budget) not just supervise the trafficker.
• Campaign calendar by business line (corporate, weddings/events, individual, hospitality).
• Design marketing strategy for operations in Los Cabos.
• Lead the creative team: content, design, and paid media.
• Define and monitor paid media budget, optimizing ROAS.
• Ensure brand consistency across all touchpoints.
• Analyze metrics and adjust strategy.

Requirements:

• Bachelor's degree in Marketing, Communication, Advertising, or related field.
• 5 years of experience in marketing, with 2+ in brand leadership/strategy.
• Solid experience in digital marketing strategy and paid media (Meta Ads, Google Ads) — must be able to lead and question the trafficker, not just delegate to them.
• Desirable experience in premium products, lifestyle, tourism, or personalization retail.
• Highly valued: knowledge of the US market.

We Offer:

• Salary $22,000 MXN net per month.
• Fixed schedule Monday to Friday, 9am-5pm.
• Statutory benefits.
• Immediate incorporation.