Brand Manager NSP, Pitampura, Delhi Location_D2C Brand

Key Responsibilities: • Social Media Ownership: Lead Instagram and YouTube Shorts strategy — plan, execute, and scale engaging short-form video content. • Content Creation & Strategy: Ideate content buckets, briefs, and shoot plans. Work with editors/designers to deliver high-performing creatives. • Performance Marketing Creatives: Develop thumb-stopping ad creatives and hooks aligned with campaigns on Meta, YouTube, and Google. • Copywriting: Craft impactful captions, headlines, product tags, and descriptions that drive engagement and conversions. • Campaign Planning & Execution: Collaborate with cross-functional teams to develop and execute brand campaigns across social media platforms. • Analytics & Reporting: Track campaign performance using analytics tools, identify trends, and provide insights for future optimizations. • Stakeholder Management: Build strong relationships with internal stakeholders, including marketing teams, product managers, and senior leadership. • Budgeting & Forecasting: Manage budgets and forecast spend for brand campaigns across social media platforms. • Content Calendar Planning: Develop and maintain a content calendar to ensure consistent posting and minimize last-minute scrambles. • Team Collaboration: Work closely with the creative team to develop and refine brand assets, including logos, typography, and color palettes.