Brand Manager Neuroscience (m/w/d)

Brand Manager Neuroscience (w/m/d)

As Brand Manager, you will significantly contribute to successful patient experiences by transmitting relevant information about the therapy to various stakeholder groups through tailored communication. You design and steer campaigns and let your insights from the cross-functional team and external stakeholders constantly influence the adaptation of your strategies and tactics. At all times, you will have the patient journey in mind and act according to internal AbbVie guidelines and laws.

Tasks in Focus

• You develop robust brand strategies (Brand Plan) together with the cross-functional Brand Team and lead tactical measures (Functional Plan) based on the Brand Plan for successful marketing of the brand. You ensure that the defined goals are achieved with the measures, including KPI monitoring.
• You observe and analyze market and competitor situations, recognize needs of your stakeholders, and lead corresponding measures to differentiate. You plan, design, and interpret market research projects as well.
• You are responsible for creating and implementing multi-channel marketing initiatives for successful stakeholder engagement – this includes steering the ACE approach (Advanced Customer Engagement) for optimizing customer interaction across all relevant channels, conceiving and managing digital campaigns on various platforms (HCP portals, email marketing, social media, webinars), as well as creating channel-spanning content strategies with relevant contents for different target groups in the neurological field.
• You work closely with the Sales Team and support the Sales Manager in analyzing sales data to optimize resource allocation and campaign steering. In regular meetings, you develop a common feedback system for continuous improvement of multi-channel activities and create and update sales materials and training materials for the Sales Team. With the Medical Team, you develop scientifically founded marketing messages and ensure medical accuracy and regulatory compliance.
• You plan the allocation of the advertising budget for all marketing initiatives and campaigns and ensure throughout the year that all functions use their expenses to achieve strategic goals.
• You are in close exchange with the global Marketing team and localize global initiatives and campaigns together with suitable local creative agencies.