Brand Manager (m/w/d)

Complete Organics makes fermentation everyday. We develop and produce fermented bio-foods with active cultures that connect enjoyment, simplicity, and conscious nutrition and make them a self-evident part of daily life.

We consistently develop our brand – from clear narratives and usage ideas to effective translation into all relevant channels. Our claim is to build a brand that is relevant, understandable, and desirable for a broad target audience and feels just as natural in everyday life as it does in retail.

Aufgaben

As Brand Manager:in, you are responsible for our brand and its further development. You ensure that the brand strategy of Complete Organics is consistently lived out in all relevant activities – from communication and campaigns to touchpoints and product contexts. You make sure that our brand retains its stance, quality, and clarity while also being understandable and attractive for new target groups in everyday life. You think of the brand not as an end in itself but as a lever along usage situations, consumption habits, and distribution channels.

You understand the brand as something living: it develops with the market, with the people who use our products, and with the contexts in which they are bought, eaten, and experienced. Your task is to actively steer this development – strategically clear, operationally effective, and with a focus on measurable impact.

Deine Verantwortung

• Ownership for Brand & Positioning: Ensure that brand strategy, positioning, and narrative are consistently lived out – with a view to reach, relevance, and scalability.
• Brand & Activation Strategy: Development and steering of the brand and activation logic along the entire customer journey – from first contact to self-evident everyday use.
• Kategorie- & Adoption-Story: Responsibility for the overarching category narrative and the clear adoption journey from entry to routine.
• Strategic Translation: Derivation of clear brand, communication, and activation logics from company and sales goals.
• Umsetzung & Priorisierung: Steering of content, creator formats, paid media (mainly Meta) and occasional PR – focused, prioritized, and impact-oriented.
• Handelsverankerung: Close cooperation with sales and external service, to place the brand, use cases, and stories effectively in retail.
• Messbares Wachstum: Building and further development of a learning marketing system (test, evaluate, scale, stop) with clear KPIs.

Was du konkret machst

• You sharpen and develop central key messages, narratives, and creative angles continuously.
• You translate the brand strategy into concrete use cases, entry arguments, and activations for different target groups and occasions.
• You prioritize regions, channels, and measures consistently based on impact, learning potential, and growth.
• You brief and steer the internal content/social team as well as external partners with clear goals, hypotheses, and expectation settings.
• You work closely with sales and external service to systematically incorporate market feedback into brand, use case, and activation decisions.
• You evaluate marketing impact based on relevant KPIs (e.g. demand signals, activation, rotation in retail).
• You make clear decisions about which measures are scaled, optimized, or deliberately stopped.

Woran wir deinen Erfolg messen

• A consistent brand image that is recognizable across all relevant channels and makes the brand strategy of Complete Organics visible.
• Rising demand and activation signals in prioritized regions and channels (e.g. interest, trial, demand in retail).
• Positive development of repeat business and rotation, particularly for core products and new entry formats.
• Measurable learning curves from tests: clear hypotheses, clean evaluation, and informed decisions about what is scaled or stopped – a focused marketing system that is measurable, steerable, and scalable with clear priorities instead of actionism.

Qualifikation

• At least 3 years of experience in brand, marketing, or growth (ideally FMCG-, DTC- or retail-near).
• Experience in making brands accessible to a broader target audience – without losing their core.
• Strong understanding of brand building in the context of purchase and retail (use cases, adoption, rotation).
• Experience with social media, creator formats, and paid media – steering, not necessarily operational.
• Analytical, decision-making, and pragmatic – you make rather clear decisions than endless negotiations.
• Sure in thinking in terms of impact, hypotheses, and learning loops (test, evaluate, scale, stop).
• Very good communication and interpersonal skills, particularly between brand, sales, and external partners.

Nice to have

• Experience working on or with category-defining brands (e.g. building, repositioning, or scaling a brand).
• Understanding of food-, nutrition- or functional products and their translation into everyday brand and use case logics.
• Experience in the interaction between brand and sales, particularly in retail.
• Experience with market tests, pilots, or experiments, including derivation of clear learnings.
• First experience in content leadership or project responsibility with clear ownership.

Benefits

• Development opportunities and perspectives within the company
• Flexible working hours
• Flexible home office and workation regulations
• Flat hierarchies and fast decision-making paths
• Satisfying work with products that have a positive impact
• Workplace in your own office in the trendiest co-working space in town
• Unlimited kimchi

As Complete Organics grows, so does your responsibility. You have the opportunity to build scope, influence, and team responsibility actively – prospectively towards Senior Brand Manager or Marketing Lead.

You shape not only the brand but also structures, processes, and priorities of a scaling company with.

Kurz gesagt

We are looking for someone who anchors our brand in everyday life, makes it relevant for a broad target audience – and takes responsibility that marketing shows impact: visible, measurable, and scalable.

Klingt gut?

Then we look forward to your short application with CV. Write us a few lines about why you fit well, why you're interested in the role, and when you're available.