Brand Manager

Job Title: Brand Manager Location: Netaji Subhash Place, Delhi, India Experience: 4-7 years Role Overview: We're seeking a digitally-savvy Brand Manager with a digital-first mindset to lead brand strategy and execution. You'll be responsible for conceptualizing and executing comprehensive 360° campaigns that leverage digital channels while integrating traditional touchpoints seamlessly. Key Responsibilities: 1. Digital-First Campaign Management- · Develop and execute 360° integrated marketing campaigns that leverage digital channels, including social media, email, search engine optimization (SEO), pay-per-click (PPC) advertising, influencer partnerships, and content marketing. · Collaborate with cross-functional teams to develop campaign strategies, creative assets, and messaging frameworks. · Manage campaign budgets, timelines, and resource allocation to ensure successful execution. 2. Brand Strategy Development- · Develop and maintain a deep understanding of the brand's target audience, market trends, and competitive landscape. · Conduct market research and analyze data to inform brand positioning, messaging, and creative direction. · Collaborate with stakeholders to develop brand strategies that drive business results and align with company goals. 3. Content Creation and Curation- · Develop and curate high-quality content that resonates with the target audience, including blog posts, social media posts, email newsletters, and video content. · Collaborate with internal teams to create engaging and informative content that drives brand awareness and conversions. 4. Campaign Measurement and Optimization- · Track and measure campaign performance using analytics tools and data visualization software. · Analyze campaign results to identify areas for improvement and optimize future campaigns based on insights. · Develop and maintain a comprehensive understanding of campaign metrics, including engagement rates, conversion rates, and return on investment (ROI). 5. Stakeholder Management- · Build and maintain strong relationships with cross-functional teams, including marketing, sales, product, and creative departments. · Collaborate with stakeholders to develop brand strategies that drive business results and align with company goals. · Communicate campaign performance and insights to stakeholders, providing recommendations for future campaigns.