Brand Management Platform Engineer (m|w|d)

Consistent Brand Leadership for Top Performances

You're passionate about digital brand leadership and want to shape brands not just design them, but make them systematically scalable? Then you're in the right place.

Our mission is to strengthen and protect brands – from strategic development to design, implementation, and integration into Brand Management Systems. We work in a dedicated team that combines creative craftsmanship with system, structure, and high-quality standards.

We're looking for someone who not only thinks but also implements. You'll be working at Baranek & Renger, shaping the setup of our new unit AVERIQ Consultants, which will be fully spun off in the medium term.

If you want to be part of a dynamic company that values flexibility, appreciation, and transparency, then apply with us. Together, we'll ensure that brands are recognized, appreciated, and loved.

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Your Role

As Brand Management Platform Engineer, you'll be the technical and structural key role around Brand Management Systems like Frontify and Papirfly.

You'll ensure that brand guidelines, assets, templates, and workflows not only exist but also function in everyday life for our customers. You'll set up systems, structure content, and develop it together with our software providers.

In short: you'll make brand leadership operational possible.

Your Tasks and Responsibilities

• Setup, configuration, and maintenance of Brand Management platforms (including Frontify & Papirfly)
• Building and further development of brand guidelines within the systems
• Setting up and further development of DAM structures including taxonomy, metadata logic, tagging, and governance
• Building role models and workflows
• Supporting the development of scalable system logics: templates, modules, standard processes
• Techincal coordination with software providers (e.g., regarding functions, extensions, roadmaps)
• Small integrations and automations (e.g., via APIs, webhooks, low-code/no-code)
• Participation in the further development of our AI-supported processes around content, structuring, and asset management

Qualification

Requirements

Brain (Fachwissen und Kenntnisse)

• Very good understanding of digital platforms, structures, and processes
• Experience with CMS systems (e.g., WordPress, TYPO3, Contentful etc.) and safe handling of content structures
• Basic understanding of APIs / interface logic (REST, webhooks etc.)
• Interest in KI tools and their sensible application in content and asset processes
• Experience with Frontify, Papirfly, Bynder etc. is helpful but not a must
• Good German and English skills in writing and speaking to communicate with our mostly internationally active customers
• Pleasure in continuous further education and personal development

Heart (Personal Skills and Social Competences)

• Eigeninitiative, sense of responsibility, and the will to really bring things to a close
• Pleasure in direct coordination in small settings
• Clear communication: structured, solution-oriented, pragmatic
• You don't just want to “manage,” but build
• Höfliches and sicheres Auftreten im Team sowie gegenüber externen Dienstleistern

Hand (Practical Skills and Methodological Competence)

• Structured working method and high-quality standards
• Able to translate complex content into clear system logics
• Pleasure in defining standards and making them scalable
• Able to systematically solve technical challenges (even without perfect specifications)
• Innovative enthusiasm and ability to optimize processes

Results and Goals

• Safeguarding the timely and high-quality implementation of projects
• Maintaining & optimizing production processes
• Implementing best practices for further optimization of workflows
• Achieving value-added goals and increasing customer satisfaction

Benefits

• Flexible working hours/ flexible time
• Onboarding without frustration: We ensure a smooth onboarding process and accompany you step by step
• Part-time models
• Mobile work at 2 to 3 days per week
• 30 days of vacation (based on a 5-day week)
• Jobrad
• Scholarship/coverage of childcare costs
• Scholarship travel expenses
• Food allowance and various allowances
• Ergonomic workstations (e.g., height-adjustable table)
• Further education budget
• E-learning offers
• Dogs welcome at the workplace
• Pension plan for employees

This is what you can expect from us

• A small, colorful team with short distances, direct coordination, and real responsibility
• A role with design freedom: you build structures that remain
• The opportunity to be part of the setup of AVERIQ Consultants from the beginning and actively shape growth
• Techincal equipment for flexible work – in the office, at home, or at a café around the corner
• Eigenverantwortliches Arbeiten with free space for your own ideas and concepts
• No overtime – or only agreed upon and with timely compensation
• A modern, open, and friendly working environment