Prasuma
1 year ago
Brand Executive
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Company information
- Company
- Prasuma
- Location
- India, Maharashtra, Mumbai India
- Posted
- 1 year ago
Job description
Job Title: Group - Brand executive
Location: Mumbai
Experience: 2 years minimum
Are you food obsessed? Do you dream about dinner while eating lunch? Do you think consumers deserve more from Food Brands in India? Are you excited by driving a dynamic high growth businesses and Brand creation? We are on the hunt for a Brand creator to continue to build India’s Most innovative Food Brand in the Frozen and Chilled space, Prasuma.
Why Prasuma?
- 1st Indian Frozen Food Brand to win an International Taste Award!
- Committed to creating sensational food using the freshest & finest ingredients.
- Innovators and category creators at the cutting edge food technology. Pioneer of the Fresh & Chilled Deli Meats segment in the region.
- Over almost 40 years of product and service excellence among top modern retail outlets, restaurants and chefs nationwide.
- Work culture of mentorship, following best practices and freedom to try things that
About you
We need someone with a real eye for detail, a passion for exceptional food, for building brands and with loads of creativity driven by their own inner fire. A business acumen along with, impeccable communication skills will help you succeed.
Key Qualities
· Self Starter – Entrepreneurial Spirit
· Customer Obsession
· Attention to detail – Execution rigour
· Team player – Performance focussed
· Problem solver – Ability to thrive in dynamism
· Organizational Skills
Key Responsibilities
· Marketing Calendar
· New launch Development & Innovation Calendar
· Digital - Online – Offline Launch and Brand Campaigns
· Marketing Budgeting & P&L management
· Social media accounts across LinkedIn, Facebook, Instagram etc.
· Collaborate with Chefs, Influencers and Brands
· Drive PR while working closely with a PR agency
· Report on key brand metrics on a monthly basis
· Design, conduct, and analyse consumer research and brand health tracking
· Study and analyse current trends in market and implement strategies to drive brand sales growth
· Brainstorm new growth opportunities
Location: Mumbai
Experience: 2 years minimum
Are you food obsessed? Do you dream about dinner while eating lunch? Do you think consumers deserve more from Food Brands in India? Are you excited by driving a dynamic high growth businesses and Brand creation? We are on the hunt for a Brand creator to continue to build India’s Most innovative Food Brand in the Frozen and Chilled space, Prasuma.
Why Prasuma?
- 1st Indian Frozen Food Brand to win an International Taste Award!
- Committed to creating sensational food using the freshest & finest ingredients.
- Innovators and category creators at the cutting edge food technology. Pioneer of the Fresh & Chilled Deli Meats segment in the region.
- Over almost 40 years of product and service excellence among top modern retail outlets, restaurants and chefs nationwide.
- Work culture of mentorship, following best practices and freedom to try things that
About you
We need someone with a real eye for detail, a passion for exceptional food, for building brands and with loads of creativity driven by their own inner fire. A business acumen along with, impeccable communication skills will help you succeed.
Key Qualities
· Self Starter – Entrepreneurial Spirit
· Customer Obsession
· Attention to detail – Execution rigour
· Team player – Performance focussed
· Problem solver – Ability to thrive in dynamism
· Organizational Skills
Key Responsibilities
· Marketing Calendar
· New launch Development & Innovation Calendar
· Digital - Online – Offline Launch and Brand Campaigns
· Marketing Budgeting & P&L management
· Social media accounts across LinkedIn, Facebook, Instagram etc.
· Collaborate with Chefs, Influencers and Brands
· Drive PR while working closely with a PR agency
· Report on key brand metrics on a monthly basis
· Design, conduct, and analyse consumer research and brand health tracking
· Study and analyse current trends in market and implement strategies to drive brand sales growth
· Brainstorm new growth opportunities
Required skills
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