Brand Director (m/w/d)

We are convinced that Padel is a magical sport – one that people are captivated by due to its unique combination of lightness, dynamics, and social interaction. Padel is for everyone: from young to old, from beginner to professional – anyone can participate in this passion. It's more than just a game; it's an experience that connects, brings joy, and creates friendships. mitte is a boutique Padel Club that offers top-notch playing conditions and a stylish setting for our dynamic, modern community. Our clubs combine high-quality facilities in central inner-city locations with digital innovation and human warmth to make Padel a fixed part of everyday life – whether for a quick game or as a 'Third Place' for various experiences. What sets us apart: Our Indoor-Clubs are located so that you can reach them in under 15 minutes – ideal for urban life. Our vollautomatisierten Systeme ensure a smooth, modern playing experience. Our Community Leader live hospitality and guest-friendliness and dedicate themselves fully to the task of being excellent hosts. Our Interior Design comes from a renowned boutique architect. Our ambition: to become the global brand for premium Padel. As Brand Director (m/w/d), you will be responsible for the entire brand development of mitte – from strategic positioning to operational implementation in every single touchpoint. You will lead three central areas: Activation (Marketing & Brand), Creative & Communication (across all channels) and Offline (In-Club Experience to Merchandise). Your goal: to establish mitte as the premium reference in the global Padel market – with a brand that is just as high-quality and well-thought-out as the playing experience in our clubs. You will be responsible for the brand and marketing budget and make investment decisions about where and how we build our brand. The following tasks will be part of this role: 1. Activation – Marketing & Brand: * Brand Strategy & Positionierung: You will develop the overarching brand strategy further and sharpen the positioning of mitte as a premium lifestyle brand in the sports and leisure sector. You will define how we want to be perceived – and ensure that every contact point reflects this attitude. * Brand Governance: You will develop and implement a brand guidelines system that ensures consistency across all touchpoints and channels. * City Launch Playbooks: You will develop and implement a city launch playbook that outlines the key steps for launching a new mitte location. 2. Creative & Communication: * Creative Vision: You will develop a creative vision for mitte that reflects our brand values and resonates with our target audience. * Content Strategy: You will develop a content strategy that outlines the key content pillars and channels for mitte. * Communication Plan: You will develop a communication plan that outlines the key messages, channels, and tactics for mitte. 3. Offline: * In-Club Experience: You will develop and implement an in-club experience that reflects the mitte brand values and resonates with our target audience. * Merchandise: You will develop and implement a merchandise strategy that outlines the key products and channels for mitte. Qualification: * Premium-Markenverständnis: You have a proven track record of experience in building or leading premium brands – whether in sports, lifestyle, hospitality, or consumer goods. * Sport-Affinität: You have a genuine understanding of sports, athleticism, and the dynamics of sports communities. * Kreative Exzellenz: You have a strong aesthetic sense and the ability to define and execute creative visions – whether in collaboration with agencies, photographers, designers, or internally. * Strategisches Denken & operative Umsetzung: You develop strategies and implement them – whether in concept presentation or detail work on an Instagram post or merchandise design. * Budget- und P&L-Verantwortung: You have experience in managing marketing budgets and making data-driven investment decisions. * Führungskompetenz: You can build, develop, and inspire a team – whether internal employees or external partners and agencies. * Erfahrung: At least 7 years of professional experience in brand development, marketing, or creative direction – ideally in an environment that combines premium expectations with rapid growth. * Company Building: You have a desire to actively participate in building Europe's leading Padel operator – with ideas, initiative, and genuine responsibility. Nothing happens unless we do. Benefits: * Werde Teil einer Erfolgsgeschichte: Our goal is clear – to become Europe's leading Padel operator. You will be part of this success story from the start – with the chance to take on real responsibility and shape this vision actively. * Zentrales Büro im Herzen Berlins: A place for productive work and open exchange at eye level. Snacks & Getränke are self-evident. * Modernes Equipment: You will work with a MacBook and everything you need to be productive. * Arbeite direkt mit den Foundern: You will work directly with our founders and get firsthand experience with how decisions are made, structures are built, and strategies are developed and implemented. * Entlohnung: A competitive salary with long-term development prospects. * Sport & Wellbeing: Regular Padel matches on our courts – for your physical well-being and your overall well-being alongside your working life. * Deine Uniform: We will provide you with our exclusive mitte teamwear from Adidas. That's the special touch in sports that drives us every day. * Starke Community: You will be part of an active, appreciative community that identifies with the brand and jointly develops further. * Start-up Erfahrung aus erster Hand: In this role, you will experience firsthand what it means to build a company – with everything that comes with it. * Zusammenarbeit mit Gründer: In this role, you will work directly with our founder and shape our vision together. Find Jobs in Germany on Arbeitnow