Brand Director (all genders)

About mammaly

We are mammaly! - and our Mission are healthy and happy dogs! Therefore, we develop Premium Supplements for dogs that enable a long and good life.
Founded in 2020, is mammaly already the leading Pet Supplement Startup in Germany. We don't rest on our laurels, because animal welfare lies at our heart: We promote with innovative solutions the health and quality of life of our dogs. Additionally, we feel committed to high social and ecological standards and are therefore since 2023 a certified B Corp company!

We are looking for a Brand Director who leads our brand team and strengthens Mammaly as a leading provider for comprehensive pet nutrition. You report directly to Co-Founder and Co-CEO Stanislav Nazarenus and lead a team around Content, Social Media, Influencer, Campaigns, and PR. You translate business goals into creative campaigns, increase brand awareness and customer loyalty, and develop your team further. Ideally, you bring experience in Brand, Creative & Design, Insights/Research, and 360° Marketing campaigns for Consumer Brands.

Tasks

Brand-Strategie & Identität

• Development and implementation of comprehensive brand strategies that support Mammaly's business goals and value proposition
• Development & further development of the visual identity and story of Mammaly
• Development of visual identity & story for specific products
• Safeguarding brand consistency across all channels and touchpoints, online & offline
• Implementation of strict processes and responsibilities

Kampagnen & Content

• Development of a 360° content calendar
• Planning, implementation, and optimization of multichannel marketing campaigns and content for customer acquisition
• Supporting ongoing customer acquisition with optimized, tested creative assets
• Collaboration with internal teams and external partners to create appealing marketing materials

Influencer-Marketing

• Development of the influencer marketing strategy, budget planning, and identification of relevant influencers
• BUILDING influencer partnerships to increase brand awareness, engagement, and loyalty

Customer Insights

• Use of market and customer analyses to recognize trends, preferences, and opportunities
• Implementation of feedback mechanisms to optimize campaigns from conception to implementation

Zusammenarbeit & Führung

• Collaboration with cross-functional teams to ensure brand cohesion
• Management of external agencies for the effective implementation of marketing initiatives

Budget & Innovation

• Development and management of the brand marketing budget for maximum impact
• Monitoring and reporting of KPIs to evaluate effectiveness
• Observation of trends, technologies, and competition to identify innovation opportunities
• Introduction of new, creative marketing strategies to differentiate Mammaly

Teamführung & Teamentwicklung

• BUILDING, leading, mentoring, and motivating a high-performing marketing team
• Fostering a culture of creativity, collaboration, and continuous improvement

Requirements

• More than 6 years of experience in brand marketing in a leadership position, ideally D2C/E-Commerce & Physical Goods
• Digital Native, Community Builder, and Expert in communicating the functional benefits of products
• Demonstrable success in developing and implementing branding strategies
• Affinity to the pet industry with good understanding of market and consumer trends
• Expertise in all relevant e-commerce topics, particularly D2C
• Comprehensive understanding of the interplay between acquisition, brand, and retention (KPIs)
• Strong team leadership, mentoring, and motivation
• Fluent German & English, residence in Germany
• You have a dog

Benefits

• We offer you the opportunity to shape your working day 100% flexibly. What's important is that the workflow in the team works and we all achieve our goals together.
• You'll get everything you need for work from home. Choose whether you prefer a high-end Mac or Windows setup.
• Work where you feel most comfortable – at home or in our office in Berlin.
• You'll meet your team: Our Berlin office is as cozy as your living room. Coffee, tea, snacks, or fresh fruit and breakfast cereals are available - of course, for free.
• Sense-making – on the fast track: We believe that healthy nutrition is the key to a long, happy life for dogs. That's why we give everything every day.
• As a bonus, you'll also get: We offer 75% MA discount on orders up to €100 per month, BaV, BkV, and much more are part of our standard.

Diversity & Inclusion Statement

• mammaly has a diverse and inclusive workforce. Equality is lived in our corporate culture. Regardless of ethnic origin, cultural background, gender, nationality, religion, disability, or sexual orientation - you are welcome here.
• You can bring your whole self to work at mammaly - regardless of where you come from, what style you have, who you love, or what you believe in.