Brand & Content Manager (m/w/d)

Hey! Nice to have you here

As the Super-Platform for non-professional football in Europe, we bring professional experiences – from news to data and gamification – directly to a community of over 190 million footballers and fans.

We are Prematch, founded in 2021 in Cologne, a dynamic startup with smart and "hungry" team members. Our marketing and business team sits in Cologne, Berlin & London, our tech & product team works remotely across Europe.

We receive backing from strong partners like adidas, Krombacher, NIVEA MEN, and the Techniker Krankenkasse – and have 1-2 exciting collaborations in the pipeline. Successful investors like Ralf Reichert (CEO of ESL) or Verena Pausder support us on our way.

Already a good match if you…

• Location: You see yourself in one of our great offices in Cologne, Berlin, or London – and don't want to work exclusively remotely!
• Experience: You have a creative background (2–6 years) and a portfolio that shows strong social-first orientation.
• You'd like to work in a growing team & startup

Facts

• Start: From April 2026
• Scope: Full-time
• Responsibility Area: Marketing & Brand
• A faster, simpler, and more transparent application process

We need you for this

You help us develop the Prematch Brand further through brand, content, and growth. Your goal: a scalable content system that creates attention, strengthens community, and increases brand preference.

Your tasks

Brand Building

• We sharpen and consistently develop our brand image through design, tone, and storytelling.
• We build a reusable brand system (guidelines, templates, creative principles) that scales across channels and brands.
• We establish recognizable content series (recurring formats/series) that the target audience returns to regularly.

Social Media (organic + paid)

• You take responsibility for theme planning and publication rhythm on key social media channels.
• You produce or lead creative direction for short-form storytelling with a clear narrative flow.
• You work closely with growth/advertising to develop high-performance motives and quickly improve them through rapid testing cycles.
• You translate performance data into clear creative decisions: what we focus on, what we stop, what's next to be tested.

Kooperationen & Community

• We develop and implement cooperation concepts with creators, communities, and local partners.
• We build slim partner packages (materials, briefings, formats) so that shared content and sharing for others is super easy.
• We identify scalable distribution levers to increase reach without diluting the brand.

What you need

• Brand Building: You can build a brand sustainably through content – not just through single campaigns.
• Visual Taste: You have very good visual taste and feel comfortable in front of the camera (design, editing; motion basics are a plus).
• Creative Strategy: You're strong in positioning, format/series development, channel thinking, and have an advanced distribution mindset.
• Data Skills: You're data-comfy, understand central social and paid creative performance metrics, and lead smart learnings from them.
• Hands-on Mentality: You work quickly, pragmatically in implementation, and raise the creative bar.
• Copywriting: Hooks, captions, and series framing
• Editing: Short-form storytelling with a clear narrative flow
• Production: Creator briefing & direction for efficient content production
• Culture Fit: Deep understanding of sports/football culture, tone, and matchday dynamics
• Design: Social-first design & packaging (format setup, thumbnails/title cards, recognizability)
• Languages: You have fluent German and English skills

A plus, but not a must

• Brand Building: Experience in D2C or agency environment with clear outcomes
• Motion Basics: Motion design/animation skills (template-based, quick & scalable)
• Paid Creative: Experience in paid social creatives (performance creatives, ad variants, hook-testing)
• Activation: On-ground activation at events/matchdays, local partner activations & content on-site

Why we?

• Be part of it from the start – Shape actively with us how Prematch grows and changes amateur football.
• Competitive salary, that can stand out.
• Employee participation (VSOP) – You benefit directly from the company's success.
• Three cool offices in Cologne, Berlin, and London – With real startup vibe to work and start together. If you ever want to experience another office, we'll support that gladly.
• Homeoffice – Depending on the distance from your home to the office, you work 1-3 days a week in the office and the rest of the time flexibly remotely. For tech & product, some parts are 100% remote possible.
• Remote, even from afar – Whether a week of sunshine abroad or a few days with family – at our place you can work flexibly even outside your home.
• Team spirit – Regardless of whether in the office or remotely: We ensure that our team remains well connected through modern tools and a virtual office.
• Modern IT equipment – We provide you with the necessary tools and devices to work productively.
• 27 vacation days per year – For your relaxation and to recharge new energy. If you're parents, we have an extra special rule for you, so you can better balance family and leisure time.
• Team events at our locations – Whether after-work in Cologne, Berlin, or London: We bring our teams together regularly – to exchange, socialize, and grow as a team.
• Offsites with the entire team – Together with the entire team for four days out of the daily routine: go away, develop ideas, work on-site together, and experience real team spirit.

Exactly your thing?

Then don't waste any time!

All we need is your current CV (we like it easy!) You can simply enter more information about you in our short application form. Lisa will then get in touch with you.

We're all very relaxed – so start right away with the