Brand & Content Lead

About the Role We are looking for a Brand & Content Lead to build and scale the content and brand identity across our consumer brands — Domestica, Drogo, Baybee, and Dailora. This role sits at the intersection of: * Brand building * Content strategy * Performance marketing You will not just manage social media — you will own how our brands look, feel, and convert. Experience: 2–5 years experience in D2C brands / consumer products / content-led businesses Key Responsibilities to Own: 1. Brand Identity Development: Develop and maintain the brand identity across all touchpoints, ensuring consistency and coherence. 2. Content Strategy: Create a comprehensive content strategy that drives engagement, conversions, and brand awareness. 3. Performance Marketing: Lead performance marketing efforts, including social media advertising, influencer partnerships, and email campaigns. 4. Brand Voice Development: Develop and maintain the tone of voice for each brand, ensuring consistency across all channels. 5. Content Calendar Management: Manage content calendars to ensure timely and relevant content publication. 6. Team Collaboration: Collaborate with cross-functional teams, including creative, marketing, and product teams, to develop and execute content strategies. 7. Analytics and Reporting: Analyze performance metrics and provide regular reporting on campaign effectiveness. 8. Budget Management: Manage budgets for content creation, advertising, and influencer partnerships. 9. Stakeholder Communication: Communicate with stakeholders, including brand managers, marketing leaders, and product teams, to ensure alignment and buy-in. 10. Continuous Improvement: Continuously monitor and improve the content and brand identity across all consumer brands.