Brand Associate (m/w/d)

We are convinced that Matcha is more than just a trend.

We're building a completely new category in the beverage market: Ready-to-Drink Matcha. No conglomerate, no long decision-making processes and no rigid structures. Instead, a small team, real responsibility, direct collaboration with the founders and a product we stand behind 100%.

Our goal: Building the leading Matcha brand in the German-speaking region. Community first, online and offline experienceable and above all, incredibly delicious.

What makes us special:

• We bring Matcha into a daily-use ready-to-drink form.
• Our brand is created in close exchange with the community. We communicate through social media, creators and real faces.
• Our small team works quickly, directly and with short decision-making processes. Flat hierarchies without conglomerate structures, but with a lot of responsibility and scope for design.
• Our ideas should not only look good, but also stand out, be retold and make our brand step by step bigger.

Aufgaben

In the midst of building a young brand. Between influencers, retail and activations.

As Brand Associate (m/w/d), you will work directly with the founding team on topics that make our brand visible, relevant and experienceable. You are close to strategy, but above all strong in implementation: You bring content ideas into motion, coordinate creators, accompany shoots, develop launch campaigns and ensure that measures are not only planned, but actually implemented.

Your tasks:

• Marketing Strategy: You take over the development and operational implementation of cross-channel 360° marketing strategies.
• Social Media & Content: You are chronically online, develop social media formats, plan video shoots, launch campaigns and content ideas.
• Trends & Formats: You monitor relevant social media trends, recognize suitable formats early on and adapt them quickly and brand-appropriately.
• Creator & Brand Faces: You work closely with faces like Laura Franziska and Nona, negotiate with cooperation partners, set up contracts and lead planned actions to success.
• Brand Activations: You plan, organize and accompany seedings, events and offline activations with the largest influencers in Germany.
• Retail Marketing: You support marketing concepts for retail partners and help make us accessible to everyone.
• Project Coordination: You keep deadlines, budgets and coordination in mind and ensure that projects progress.
• Performance & Reporting: You pay attention to relevant KPIs and keep the team informed about developments.

Qualification

We're not looking for a perfect CV - we're looking for personality!

• Hands-on mentality: You have fun actively implementing ideas and think outside the box.
• Professional experience: At least 1-2 years of experience in a challenging environment. Ideally, creator management, brand marketing, content creation, social media management in an agency or startup environment.
• Creative thinking: You have experience in the field of content creation and can translate campaigns, product launches and brand ideas into creative content formats.
• Structured working method: You work reliably, organized and independently and keep track of multiple projects, timings and coordination.
• Communication strength: You communicate clearly, professionally and persuasively with influencers, internal teams, external service providers and strategic partners.
• Brand understanding: You have a good feeling for which contents, personalities and activations fit a young lifestyle brand.
• Organizational talent: You coordinate shoots, events, seedings or gifts and think pragmatically, solution-oriented and detail-conscious.
• Analytical basic understanding: You have a fundamental understanding of relevant KPIs and can evaluate contents and measures data-based and further develop them.
• Self-initiative: You recognize tasks, opportunities and open points yourself and are eager to actively shape a young brand.
• Startup mindset: You have no problem with things changing quickly, priorities being re-sorted and new tasks emerging that don't fit into a classical job description.
• Location: You have no problem regularly traveling for shoots to Berlin, Stuttgart or Cologne.

Benefits

• Real responsibility from day one: You don't just work on routine tasks, but have direct influence on the brand, content and community.
• Direct collaboration with the founding team: You get an immediate insight into the build-up of a young consumer brand and work closely to strategic and operational decisions.
• Sloping learning curve: You learn how a brand is built through social media, creator marketing, retail, PR, events and activations.
• Much scope for design: You can bring in your own ideas, test formats, start projects and actively shape our brand.
• Short decision-making processes: No conglomerate and no unnecessary coordination loops. We work quickly, directly and solution-oriented.
• Young, ambitious environment: You will be part of a small team with high motivation, great ambition and enthusiasm for creative implementation.
• Nearness to creators, events and community: You don't just sit at your desk, but are right there with the whole team during shoots.

Let's talk!

If you're interested in building one of Germany's largest creator brands from scratch and combine organizational talent with creativity and hands-on mentality, then we look forward to your application!

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