Brand Ambassador - Premium Spirits (m/f/d)

You are the face of our premium spirits portfolio – you bring our brands to life, build strong relationships, and create unforgettable experiences in the market.
In close collaboration with sales and marketing teams, you connect with bartenders, retailers, and opinion leaders to build brand awareness, create excitement, and drive our commercial success. If you speak the language of the bar scene, are well-organized, and love premium spirits – then this is your stage.

YOUR NEW TASKS:

• You represent our premium spirits portfolio at events, trade fairs, tastings, and activations

• You conduct training sessions, workshops, and masterclasses for bartenders, distributors, and trade partners

• You are an expert on brand stories, production, and tasting profiles

• You build and maintain a strong network with bartenders, HoReCa customers, retailers, and influencers

• You work closely with sales and distribution teams (e.g., during customer visits, training, and account support)

• You identify opportunities to increase visibility, distribution, and menu placements

• You plan and organize events and brand activations for consumers

• You create high-quality brand experiences that promote awareness, trial, and loyalty

• You analyze market trends, competition, and consumer behavior and share your insights

• You support social media and create content from events and activations

• You support internal engagement initiatives, training, and company events

• You accompany product launches and promotional campaigns

• You track your activities, measure the impact, and derive growth opportunities

• You support the achievement of sales and distribution goals in your territory

• You represent the brand with energy, authenticity, and professionalism

ARE THESE YOUR SECRET INGREDIENTS?

• You have 4–5 years of experience in the beverage, hospitality, sales, or brand marketing sectors

• You have in-depth knowledge of premium spirits, mixology, and cocktail culture

• You ideally have bartender experience and an existing network in the scene

• You have experience with training, presentations, or public speaking

• You have participated in bartender competitions (advantageous)

• Additional qualifications (e.g., WSET) are a plus

• You are passionate about bartending, storytelling, and the spirits world

• You are strong in networking and building relationships

• You communicate persuasively and are comfortable on stage

• You can inspire and influence diverse target groups

• You work proactively, hands-on, and result-oriented

• You are well-organized and strong in negotiation and planning

• You are flexible and enjoy working evenings, weekends, and at events

• You are willing to travel within your territory

• You speak fluent German and English; French is a plus

Please apply online and submit your complete application documents including a cover letter and work certificates in a single PDF. We do not accept applications via email. We do not accept dossiers from recruitment agencies for this position.
At Coca-Cola HBC, we are an inclusive employer who benefits from diversity. This means that our environment offers equal opportunities for everyone, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. Join us and help foster a culture where everyone feels included and contributes to our collective success.