B2B Marketing Manager (Strategic Growth)

Your comprehensive B2B marketing perspective with clear development prospects!

You think marketing not in individual channels, but in systems? You understand how online and offline measures, organic and paid reach, brand and performance approaches must work together to generate sustainable growth? Then this role is for you.

We are a strongly growing education provider in the field of AI and are rebuilding our marketing strategically. For this, we are looking for an experienced B2B personality with at least three years of relevant expertise, who takes responsibility for our marketing and leads it prospectively. Together with specialized channel experts, you will develop a robust marketing ecosystem – with a clear focus on complex B2B products, ideally in the context of education or training providers.

Aufgaben

🎯 Independent control and further development of comprehensive B2B marketing measures in close cooperation with Sales and specialized B2B experts

📊 Analysis of market, target group, and performance data for continuous optimization of the entire marketing ecosystem

✍️ Development and responsibility for convincing B2B copy across all channels – goal-oriented, conversion-strong, and situationally appropriate, regardless of the medium

📢 Close cooperation with Sales, Content-, Design- and external experts to translate complex offers into clear, effective messages

🛠 Ensuring the conceptual and technical implementation of all marketing measures in coordination with Sales, Product, and internal systems

📈 Targeted scaling of effective measures – with clear priorities, measurable goals, and increasing strategic responsibility

Qualifikation

• ✅ At least3-5 years of fundamental B2B marketing experience, ideally in the context of education, training, or explanation-requiring products
• ✅ Clear strategic and analytical understanding for comprehensive marketing ecosystems
• ✅ Outstanding copywriting expertise: You think like the target group, write like the target group, and hit with words precisely the desired impact – channel- and goal-dependent
• ✅ Close working relationship with Sales teams as well as experience in cooperation with specialized B2B experts
• ✅ High self-responsibility, entrepreneurial thinking, and motivation to take over a leadership role prospectively
• ✅ Willingness to regularly shape our marketing on site (Mannheim location) or relocate here

Benefits

💰 Salary: 36,000–48,000 € fixed salary (dependent on skill and experience)

🎯 Bonus: Opportunity for a three-digit commission per participant (4-5 figures per year)

🏢 Work environment: Modern office in cooperation with Snocks GmbH (100+ million € company group)

⏰ Working style: High temporal flexibility and free, self-responsible work through performance-based working

🤝 Culture: Small, closely cooperating team on eye level, short decision-making paths, strongly driven by implementation and performance

🚀 Responsibility & Impact: Direct influence on growth, marketing, and positioning

🧠 Further development: Close cooperation with experienced B2B experts, targeted knowledge transfer, and active promotion of your professional, strategic, and personal development

🤖 Future focus: Deeper insight into AI-driven business models and marketing approaches – with space to build your own competencies and increase your market value sustainably

🧱 Product & Market: Marketing of a no-brainer B2B product with clear utility promise and high barrier (more knowledge and money instead of costs)

🚀 Ready for your career start?
Then apply now. We look forward to you! 💡

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