B2B Marketing Manager (m/w/d) mit Fokus Leadgenerierung

We are a technology-driven digital agency with headquarters in Dortmund. For many years, we have been developing sophisticated web applications for customers from various industries – from medium-sized enterprises to public sector. Our focus lies on modern technologies, intuitive UX design, and an agile, open development culture. The raphael GmbH is part of the +Pluswerk AG agency network, with a strong network of over 160 employees at nationwide locations.

We are looking for you so that our solutions can be found exactly by those who need them most.

Your mission: sustainable growth through marketing.

You ensure that our agency becomes visible to decision-makers in the medium-sized enterprise and public sector, generating continuous qualified project inquiries that are then followed up by our sales team.

Aufgaben

• You develop our new marketing strategy leading with and implementing measures directly.
• Lead strategy: You develop campaigns (Inbound & Outbound) to make potential customers aware of us.
• Content that converts: In close coordination with our departments (e.g. UX/Frontend, Development), you create case studies and expert articles that demonstrate our expertise.
• Performance marketing: You steer targeted campaigns on LinkedIn and Google Ads.
• Website & SEO: You optimize our landing pages so that visitors become leads.
• Lead nurturing: You develop automated marketing sequences to accompany interested parties content-wise and qualify them until they are handed over to sales.
• Events & presence: At trade fairs, BarCamps, and at term meetings to present our expertise, you support our team as a communicative ambassador, presenting our expertise and strengthening our positioning

Qualifikation

• At least 2–3 years of professional experience in B2B marketing (ideally in an agency or IT environment).
• You understand how to market complex services and translate technical content into clear customer benefits.
• Familiarity with LinkedIn Marketing Solutions and common SEO/analytics tools, as well as AI tools.
• You write excellent German; your texts are concise and error-free.
• Proactive