B2B Marketing Manager (m/w/d) Inbound, Funnel & Revenue Operations | Enterprise SaaS

Vorab – please read consciously

This role is not a classical online marketing.
No social media.
No campaigns based on gut feeling.
No D2C E-commerce.

This role targets marketers who build systems, take responsibility and think marketing consistently from revenue perspective.

About what this role really is

You develop the inbound and revenue setup from scratch at AMVisor GmbH in Chemnitz.

AMVisor is an independent B2B SaaS company. Our customers are consumer goods manufacturers who use Amazon as a sales channel.

Your task is to design, build and scale inbound structures step by step, so that marketing and sales work together as a single system for the first time.

Your Mission

You lay the foundation for sustainable inbound growth:

• You build inbound funnels from scratch – from the first inquiry to qualified sales opportunities
• You define how good leads are created, evaluated and further developed
• You model real decision-making processes in the enterprise environment, rather than optimizing for quick closures
• You ensure that marketing contributes noticeably to the pipeline – not just reach

Tasks

• Design and build an inbound & funnel setup from scratch (Content → Inquiry → Sales)
• Define criteria for lead evaluation, scoring logic and clear handovers between marketing and sales
• Develop structured processes for systematic further development and qualification of interested parties
• Close cooperation with Sales, to model and improve real decision-making processes in the enterprise environment
• Built tracking, reporting and KPI structures to make marketing's contribution to the pipeline visible

Qualification

• Multiple years of experience in B2B marketing, ideally in SaaS or data-driven environment
• Deep understanding of inbound funnels, marketing automation and revenue logic
• Experience with long decision-making processes and complex target groups
• Structured, analytical working style with focus on impact rather than activism
• Very good German and English skills

Nice to have (not a must):

• Experience with CRM & automation tools (e.g. PipeDrive)
• Closely cooperating with Sales teams
• Basic understanding of E-commerce or Amazon-like business models

Benefits

• A dynamic, innovative team with open feedback culture
• Much room for design and the opportunity to bring in your own ideas
• Professional development opportunities (e.g. webinars, project work)
• Flexible working hours and home office option
• Modern tools and technologies for efficient work
• International projects and networking opportunities

If you're interested in building inbound marketing from scratch, taking responsibility and contributing visibly to the growth of a B2B SaaS, we look forward to getting to know you.

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