B2B Marketing Manager (m/w/d)

You are about to start your first day as B2B Marketing Manager (m/w/d) at ABRIO. You will be warmly welcomed by a motivated and professional team. After a first joint team lunch, you will dive directly into the world of Shopify and enterprise e-commerce consulting – with the clear goal of further developing ABRIO's brand in the DACH market as a premium brand.

You notice immediately: Here you can strategically shape and simultaneously operationalize. Your mission is to position ABRIO as a leading and high-quality Shopify and e-commerce consulting firm in the DACH enterprise segment, and strengthen our brand among customers, partners, and talent sustainably. To achieve this, you will build on our marketing strategy, professionalize it, and make it a relevant driver for sustainable growth.

ABRIO is one of the leading digital commerce consultancies with its headquarters in Frankfurt am Main. Our goal: to improve the e-commerce world of our customers sustainably and create scalable successes. We combine modern technologies with innovative approaches and tailored solutions.

Sounds exciting? Then read on – we're looking for exactly you for our team!

Aufgaben

• Strategische B2B-Positionierung: You develop a clear B2B positioning, including messaging (USP, ICP, Value Proposition), and ensure that it is consistently rolled out across all relevant channels.
• Brand Management: You are responsible for a high-quality and unified brand presence on website, LinkedIn, PR, content, and events, orchestrate internal relevant areas (e.g., Employer Branding), and ensure the quality of implementation.
• Awareness & Thought Leadership: Through content formats, relevant partnerships, event, and trade show appearances, you ensure that ABRIO is established as a thought leader in the Shopify and enterprise e-commerce sector.
• KPI-driven Growth: You define suitable KPIs and measure the impact along brand awareness, engagement, and request quality to further develop our marketing as a growth driver.

Qualifikation

IT'S A MATCH, SOFERN DU...

• have at least 3 years of experience in B2B marketing and have scaled, developed, or actively steered brands – from positioning to consistent implementation across all relevant channels.
• hold a completed degree in the field of (digital) marketing, media management, business administration, or a comparable field.
• master content-driven marketing and LinkedIn B2B branding and feel comfortable sparring with the executive board.
• have managed budgets and made measurable impact through KPIs and tracking.
• are proficient in tools like LinkedIn, CMS (Webflow/WordPress), SEO tools, and Google Analytics.
• burn with a build-up mentality to continuously test new things, actively drive change, and position ABRIO as a premium partner in the DACH market and enterprise segment.
• have high ownership and strategically think ahead while simultaneously being hands-on and reliable with high quality standards for operational implementation.
• bring excellent German and good English skills.

Benefits

• Teamspirit, den man erlebt: You bring your experience and perspective actively into the team and shape the collaboration in an open, appreciative team. Regular team events strengthen the exchange.
• Urlaub & Balance: 30 days of vacation and a little extra for your downtime: an additional vacation day if Christmas Eve and New Year's Eve fall on weekdays.
• Arbeitszeiten, die zu dir passen: We offer flexible working hours and 2-3 days of presence in the office per week. You can design your workday independently and efficiently advance your projects.
• Weiterbildung, die deine Karriere stärkt: We invest specifically in your development – with a personal further education budget for further education, certifications, and coaching.
• Leistung wird belohnt: Besides a salary that corresponds to your experience and responsibility, you receive attractive bonus payments with clear performance orientation and a benefit card with monthly €50.00 net – flexibly usable and every month a plus.
• Spannende Projekte mit echtem Impact: At ABRIO, you shape challenging e-commerce projects for leading brands and make decisions that generate real results.
• Gestalte mit und übernimm Verantwortung: You drive topics actively forward, bring your experience in, and set your multi-year expertise into action to achieve real results and advance our team.
• Unsere Werte – gelebter Alltag: Team spirit, professionalism, and passion shape our daily behavior. With us, you get the space to take responsibility and make decisions that generate tangible quality and impact.
• Modernes Büro im Herzen Frankfurts: A high-quality working environment with modern equipment for focused work, creative exchange, and productive collaboration.

You don't just get a job with us – you get an experience that takes you further – professionally and personally! 🚀

Our team stands for flat hierarchies and self-initiative. If you're motivated to take responsibility, want to shape the future of e-commerce together, then you're exactly right with us!

Our application process is fast and reliable – we'll get back to you within shortest time.

So apply today and become part of our dynamic team. We look forward to your application and to getting to know you.

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