B2B Marketing Analyst, Visa Direct

We are looking for a highly motivated and analytical B2B Marketing Analyst to join our dynamic field marketing team in Singapore, with a focus on the enabler/fintech audience. The ideal candidate will be responsible for driving demand and lead generation, market intelligence analysis, and overseeing campaign and event management as well as reporting. This role requires extensive engagement with customers and partners in the fintech industry.

Key Responsibilities:

Demand and Lead Generation:

• Design, support, and execute lead generation and adoption campaign strategies.
• Organize and manage events, webinars, and industry events in collaboration with partners.
• Monitor and optimize lead generation campaigns and events to ensure effective ROI

Market Intelligence Analysis:

• Identify trends, opportunities, and competitive landscape for content development.
• Analyse campaign and event data for actionable business insights.
• Prepare and present reports, incorporating findings from industry events and campaigns.

Content Development:

• Create compelling and relevant content for various audiences and marketing channels.
• Ensure consistency in brand messaging and tone across all content.
• Collaborate with subject matter experts to produce high-quality content pieces and talking points for speaking opportunities.

Cross-Functional Stakeholder Management:

• Build and maintain relationships with both global and regional cross-functional teams (sales, product, customer growth).
• Coordinate with regional stakeholders for alignment and execution of marketing initiatives.
• Facilitate communication and collaboration among departments.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.