Automobile Marketing Manager

Job Description: Marketing Manager Locations: Andheri (West) or Thane Position Overview We are seeking a highly experienced and visionary Marketing Manager to lead the marketing function for our premium car segment. The role involves end-to-end ownership of marketing strategy, execution and brand positioning to enhance market presence, generate leads and drive sales growth. The ideal candidate will be responsible for strengthening brand image, conceptualizing innovative campaigns, and executing integrated marketing initiatives. Key Responsibilities Develop and implement comprehensive marketing strategies aligned with business objectives for the premium car segment. Conduct market research and analysis to identify trends, opportunities, and competitive landscape. Lead brand positioning and communication to elevate brand image and resonate with target audiences. Plan and execute marketing campaigns across various channels, including digital, social media, print, and events. Manage the marketing budget and ensure efficient allocation of resources. Oversee the creation of marketing collaterals, including brochures, advertisements, and digital content. Collaborate with cross-functional teams, including sales, product development, and customer service. Monitor and analyze campaign performance, providing regular reports and insights. Manage external agencies, vendors, and partners. Stay updated on industry trends and best practices. Qualifications Bachelor's degree in Marketing, Business Administration, or a related field. Proven experience of 8-12 years in marketing, preferably within the automotive industry. Strong understanding of the premium car market and consumer behavior. Demonstrated ability to develop and execute successful marketing campaigns. Excellent communication, presentation, and interpersonal skills. Strong analytical and problem-solving abilities. Experience in digital marketing, including social media, SEO/SEM, and content marketing. Proficiency in marketing analytics tools and CRM systems. Leadership and team management skills. Benefits Competitive salary and benefits package. Opportunity to work with a leading brand in the premium car segment. Dynamic and challenging work environment. Opportunities for professional development and growth. How to Apply Interested candidates are invited to submit their resumes and cover letters.