Automation Sales Manager

Who we are:

Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive.

We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing the traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment.

Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly and building the foundation for a new era of high-performance, Made in America production.

About the team: 

Formic's Sales Team is a high-energy group of industry experts focused on driving adoption of automation across SMB and mid-market manufacturing. The team partners cross-functionally to build territory strategies, educate manufacturing leaders, and grow pipeline through disciplined outreach and consultative selling.

About the role: 

As an Automation Sales Manager, you will drive revenue growth and market expansion across your assigned territory. You will develop and execute a territory plan, build deep knowledge of the local manufacturing landscape, and establish trusted relationships with key customers and partners.

You will evaluate customer requirements for automation projects, collaborate with Engineering and Solutions to develop concepts, and negotiate pricing and commercial terms with end users. This is an individual contributor role that requires strong communication, negotiation, and problem-solving skills.