Asst Manager/Manager – Retail Buying & Merchandising

Asst Manager/Manager – Retail Merchandising Job Description Document About the Job
Retail Merchandiser plays a pivotal role in driving revenue, maximizing gross margin, and ensuring sell
through in both Retail and Key Accounts (KA) channels. This position requires strong strategic planning,
effective collaboration with cross-functional teams, and a deep understanding of consumer preferences and market dynamics.

Role & Responsibilities
1. Day to Day:
• Ensure adherence to store-wise planograms and merchandise availability.
• Direct the planning and allocation team to optimize merchandise assortment for each store.
• Collaborate with Visual Merchandising (VM) team to showcase key stories and products for
enhanced sell-through.
• Track and provide feedback to the Design and Sourcing teams based on product performance and
market insights.
• Maintain regular communication with Store Managers and Regional Managers to stay updated on
front-end requirements.

2. Seasonal Planning:
• Conduct research and provide strategic directions to the Design/Product team regarding channel
specific and store-specific merchandise requirements.
• Plan the seasonal buy considering factors such as store demographics, category preferences, price
points, and new product introductions.
• Develop annual budgets encompassing revenue projections, unit sales, margins, and inventory
levels for each store, ensuring alignment with financial objectives.

3. Miscellaneous:
• Serve as a conduit for consumer and competitor insights, conducting market surveys, engaging
with consumers, and visiting their homes to deepen brand understanding.
• Collaborate with the VM team to set up new stores, ensuring alignment with brand standards and
merchandising guidelines.

Desired Experience and Skills:
• Graduation from NIFT or similar institutions with a focus on fashion merchandising or related
field.
• 5-7 years of buying experience within a national fashion or accessory brand, demonstrating
proficiency in strategic merchandising and assortment planning.
• Proficiency in numerical analysis and advanced Excel skills to analyze sales data, forecast trends,
and manage budgets effectively.
• Previous experience in front-end retail operations is desirable, providing insights into consumer
behavior and preferences.