Associate Director, Integrated Marketing - Strategic Market Leadership France

Inautalent is recruiting, on behalf of one of its clients — an international player in the lifestyle and relationship applications sector, actively growing in the French market — an Associate Director, Integrated Marketing, in charge of strategic leadership for the French market.

The Challenge: this role consists of independently identifying the challenges and opportunities of the French market, then building and executing the resulting strategy — end to end. The position is designed for someone who is comfortable operating without a large team, wearing multiple hats, and for whom building a strategy is as important as its concrete implementation on the ground.

Requirements

The Role, in Summary:

• Lead the French market end to end: diagnosis of challenges and opportunities, strategy construction, execution.
• Determine the marketing mix and make strategic recommendations on the paid media mix.
• Oversee daily collaboration with the media agency, ensure strategic alignment and continuous optimization of paid channels.
• Build integrated multichannel marketing plans (media, influence, PR, partnerships), from brief writing to performance analysis.
• Regularly communicate market challenges, strategy, and results to management and cross-functional stakeholders.
• Adapt global learnings to the French market, and feed local insights back to the global organization.

Profile Sought:

• Solid leadership experience, with a demonstrated ability to oversee channel leads and drive a coherent global strategy.
• 8 to 10 years of experience in brand marketing, integrated marketing, or strategic marketing, ideally in consumer tech, lifestyle, or brands with a strong cultural identity.
• Experience in marketing and/or media with deep expertise and a real understanding of the French market.
• Proven experience in autonomously leading a market, from diagnosing challenges to execution.
• Proven experience in launching multichannel campaigns that generate both emotional connection and measurable results.
• Good understanding of the media landscape, channels, and performance measurement.
• Strong analytical skills, with demonstrated use of data and indicators to measure the impact of actions and adjust strategy accordingly.
• Experience in managing partnerships with celebrities, talents, influencers, or content creators, including managing agency relationships, is a plus.
• Comfortable operating without a large team, wearing multiple hats, autonomously.
• Native or bilingual French, fluent English essential.

Benefits

Conditions: France, full remote — Salary: €100,000 to €111,000 gross/year — Start Date: October 1st.

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