Assistant Manager, Lifecycle Marketing

You will be part of the Consumer & Audience Division within SPH Media, working side-by-side with the Manager to drive subscription revenue and audience growth for SPH Media’s news publications. In this role, you will move beyond simple execution to take ownership of campaign performance and tactical planning. You will work in a "tag team" structure with the Manager: while he/she defines the overarching acquisition strategy and product roadmap, you will design the tactical approach, manage channels to implement it, and ensure that we deliver a seamless experience for our customers across all touchpoints. Key Responsibilities: * Develop and execute end-to-end lifecycle marketing campaigns, aimed at onboarding new subscribers, driving engagement, and reducing churn. * Analyze campaign performance, identify areas for optimization, and implement A/B testing to continuously improve results. * Collaborate with cross-functional teams, including Editorial, Product, and Technology, to align marketing efforts with overall business goals. * Manage and optimize marketing channels such as email, push notifications, in-app messaging, and on-site personalization. * Stay up-to-date with industry best practices and emerging trends in lifecycle marketing. * Create reports on campaign performance and provide insights and recommendations to stakeholders. * Assist the Manager in the strategic planning of lifecycle marketing initiatives. Qualifications: * Bachelor's degree in Marketing, Communications, or a related field. * Minimum 3-5 years of experience in lifecycle marketing or a related role. * Strong understanding of customer segmentation, targeting, and personalization strategies. * Experience with email marketing platforms, marketing automation tools, and CRM systems. * Excellent analytical skills and the ability to interpret data and generate actionable insights. * Strong project management skills and the ability to manage multiple campaigns simultaneously. * Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams. * Passion for news and media and a strong understanding of the digital media landscape. * Experience with A/B testing methodologies and optimization techniques. * Experience in the subscription business is preferred. Benefits: * Competitive salary and benefits package. * Opportunity to work in a dynamic and fast-paced environment. * Exposure to the latest marketing technologies and strategies. * Opportunity to make a significant impact on the growth of SPH Media's news publications. * Professional development opportunities. * Collaborative and supportive team environment.