Assistant Digital Marketing Manager

Job Summary: The digital marketing role will be responsible for managing and optimising all digital marketing initiatives across paid media, organic channels, and online partnerships. This role requires hands-on execution, daily performance monitoring, cross-department collaboration, and support for integrated marketing campaigns and events. Key Responsibilities 1. SEO, SEM & Website Optimisation Conduct keyword research and implement on-page and technical SEO best practices. Monitor website performance metrics and make data-driven decisions to improve search engine rankings. Develop and execute comprehensive digital marketing strategies across multiple channels, including paid media, organic social media, email marketing, and influencer partnerships. Collaborate with cross-functional teams to ensure alignment and consistency in messaging and branding. 2. Content Creation & Curation Develop high-quality content that resonates with target audiences and aligns with brand goals. Curate and distribute relevant content across multiple channels, including blog posts, social media, email newsletters, and influencer partnerships. Monitor and report on content performance metrics to inform future content strategies. 3. Campaign Execution & Measurement Plan, execute, and measure the success of digital marketing campaigns across paid media, organic channels, and online partnerships. Utilize data analytics tools to track campaign performance and make data-driven decisions to optimize future campaigns. Provide regular reporting and insights to stakeholders on campaign performance and ROI. 4. Budget Management Manage and optimize digital marketing budgets across multiple channels and campaigns. Monitor and report on budget performance metrics to ensure alignment with brand goals and objectives. 5. Stakeholder Communication & Collaboration Develop and maintain strong relationships with cross-functional teams, including creative services, product development, and sales. Provide regular reporting and insights to stakeholders on campaign performance and ROI. Ensure seamless communication and collaboration across teams to drive business results.