Assistant Brand Manager/ Brand Manager (Lifestyle/Retail)

Assistant Brand Manager/ Brand Manager

Job Description Document
Location: Bangalore
Reports to: Head of Marketing
Work Exp : 4-5 years / 5-6 years

Role & Responsibilities:
Campaign Development & Management
• Understand Brand Strategy and develop 360-degree campaigns for collections and brand awareness
• Lead 360° campaigns from ideation to execution i.e. films, seasonal launches, gifting/hosting moments, collaborations, POS, Retail activations.
• Partner with creative, design, and product teams to build collections with strong storytelling hooks.
• Monitor brand sentiment and customer insights to feed into campaigns and product innovation.
• Support retail, ecommerce, and gifting channels with targeted brand-building initiatives.

Content & Communication
• Oversee content creation across social, digital, and offline platforms.
• Supervise website catalogue & content
• Shape & strengthen the tone of voice — joyful and modern storytelling
• Brief and manage external agencies (creative, PR, media) for quality and timeliness.
• Partner with influencers, creators, and collaborators who resonate with Chumbak’s ethos.

Retail Activations / Trade Marketing
• Drive trade marketing for stores and offline activations to maximize footfalls and conversions.
• Build / strengthen a relationship with mall teams with regular catchups and updates
• Consistently building sales promos with retail team – GWP, seasonal offers for the calendar year
• Partner & Retailer engagement with trade collaterals and special offers
• ROI tracking for every activity

CRM
• Work with CRM and performance teams to design retention journeys and loyalty programs.
• Calendarizing of CRM campaigns - mix of seasonal & monthly
• Developing the communication for the campaigns
• Ensures cross channel consistency through 360 campaign management - whether SMS / WHATSAPP/ NEWSLETTER
• Checks against targets on how a week of CRM performed against NOB targeted.

Key Skills & Qualifications
• 4-5 years of experience in brand management, lifestyle, retail, or consumer brands.
• Experience in managing a team
• Strong mix of creative sensibility and commercial acumen.
• Excellent communication, storytelling, and presentation skills.
• Ability to manage multiple stakeholders and fast-paced campaigns.
• Passion for design, lifestyle, and consumer culture in India.