Art Director Performance Creatives (m/f/d)

We are a performance marketing agency with a strong focus on creative design. We develop data-driven ad creatives, creative strategies, and scalable production processes for social ads, primarily on Meta and TikTok, producing over 1,000 creatives per month.

To clarify, because the term Performance Creatives is often a bit unclear: we simply mean advertisements for social media, i.e., images, videos, and UGC Ads for Instagram, Facebook, and TikTok. We also create them for YouTube, but our main focus is clearly on Meta Ads (Instagram and Facebook) and TikTok Ads.

We work with really big players and support them strategically, for example, Nivea, Sixt, Shop Apotheke, mymuesli, Steiff, Gothaer, Finanzguru, Pixum, and Olavson.

Now we are looking for a full-time Art Director to take on creative and strategic leadership with us. This is an extremely important role for us. You don't just develop beautiful designs; you develop creative strategies based on research and data, are very close to our clients, prepare reports, and lead our design team.

We are extremely advanced in the area of AI. Our setup is based on Claude, Figma, and Higgsfield, not Adobe, and we place great emphasis on providing everyone in the team with really good AI processes. So, you can learn a lot with us. The only important thing is that you can work completely independently in these tools.

This is exactly why we work goal-oriented and not by the hour. Flexible working hours are normal for us, and if you manage to optimize your processes smartly, you will simply have a really good life alongside your job.

Tasks

• Strategy: You develop creative strategies for our clients. The client sends a campaign, you develop the strategy behind it, including campaign concept, angles, testing approaches, and messaging.

• Research: You dive deep into research, i.e., target audience, competitors, and platforms. Which ads are competitors running, how are they structured, and what is currently working on Meta and TikTok.

• Creative Deconstruction: Systematically break down ads and understand which hooks work, what grabs attention, and how to best engage the target audience.

• Reporting: Analyze performance in Ads Manager, derive learnings, and use them to prepare creative reports and strategy presentations for our clients.

• Client Contact: You are in regular direct contact with our clients, conduct calls, present concepts and results, and are the creative point of contact.

• Team Leadership: You lead our design team (graphic designers, motion designers, video editors, copywriters), brief them, provide feedback, and develop the team.

• Capacities: You coordinate capacities, priorities, and deadlines in the design team and ensure that all projects run smoothly.

• Quality assurance of all advertising materials, visually and with a view to performance, including safe zones and platform-appropriate implementation.

• You continuously develop our AI workflows with Claude, Figma, and Higgsfield and share learnings with the team.

Qualification

• Several years of professional experience (at least 3 years) in Art Direction, Creative Strategy, or as a Creative Lead, ideally in performance marketing or an agency environment.

• Really high creativity: You develop your own, distinctive ideas, not copy-paste ads.

• Confident demeanor: You present ideas clearly and convincingly to clients and also make decisions within the team.

• Proficient in all common design programs, especially Figma.

• Very good AI skills: You use Claude and Figma in your daily work and are completely independent in them. Experience with Higgsfield, ElevenLabs, and the like is a big plus.

• Demonstrable experience in developing ad creative concepts for Meta, TikTok, or similar (MANDATORY, please show in your portfolio).

• You can work with numbers: Read Ads Manager data, interpret CTR, Hook Rate, ROAS, and derive strategies from them.

• Leadership experience: You have already led a creative team and planned capacities.

• Structured and independent way of working, even when managing multiple clients simultaneously.

• You also engage with social ads, trends, and platform updates in your private life.

• Language: German at least C1, English at least B2.

Benefits

• Work with really big brands like Nivea, Sixt, Shop Apotheke, mymuesli, and Steiff, strategically, not just executively.

• AI advantage: We are extremely advanced in AI, you will learn a lot with us and receive the appropriate AI processes (Claude, Figma, Higgsfield).

• Goal-based instead of time-based: flexible working hours and remote first.

• Data-driven environment, every creative decision is measurable.

• Direct collaboration with management.

• Scope for creativity: You contribute to shaping the agency's creative direction.

• Urban Sports membership.

• JobRad (company bicycle leasing).

• Several workations per year.

• Regular team events.

Our Process

Because the role is so important to us, a test assignment and an interview are an integral part of the process.

1. Submit application (CV + Portfolio/Case Studies).

2. Introductory meeting with Gerrit (CEO).

3. Test assignment: a Strategy Case (paid).

4. Interview: You present your test assignment to us, then we discuss the terms and conditions.

Additional information:

• Workplace: Remote or Hybrid (Germany).

• Type of employment: Full-time.

• Job category: Design and Architecture → Graphic and Communication Design.

• Career level: Senior / Lead.

• Skills: Art Direction, Creative Strategy, Performance Marketing, Meta Ads, Creative Analytics, AI Tools, Figma, Claude, Team Leadership.