Area Sales Manager

Job description

We are seeking a driven and experienced Area Sales Manager to lead our General Trade or Beverages category in an assigned territory. The role demands hands-on leadership in achieving both primary and secondary sales targets, while managing key client relationships and driving sales excellence.

Achieve monthly primary and secondary sales targets for the assigned area.
Conduct monthly sales forecasting and planning, keeping in mind the shelf life of beverage products.
Build and maintain strong relationships with key clients and trade partners.
Lead channel management efforts to maximize reach and product availability.
Ensure cost-effective operations and manage expenses within the set budget.
Allocate field force effectively by assessing individual team capabilities.
Mentor and motivate the sales team to achieve targets and improve performance.
Monitor and ensure the execution of trade promotions and market activities.
Submit regular reports and insights on market trends, team performance, and target achievements.

Requirements

Proven experience in the beverages sector (must-have).
Excellent knowledge of the general trade channel
Demonstrated success in target achievement and team leadership.
Bachelor’s degree in Business, Marketing, or a related field. An MBA is a plus.
Excellent communication, analytical, and people management skills.

Benefits

Competitive salary with performance-based incentives
Opportunity to grow with a fast-scaling beverage brand
Collaborative and energetic work environment

Required skills

team leadership area sales manager channel management target achievement primary sales targets secondary sales targets monthly sales forecasting cost-effective operations individual team capabilities mentor and motivate trade promotions market activities beverages sector general trade channel

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