APAC Influencer & Content Strategy Lead

WPP Media in Singapore is looking for an Associate Director, Influencer & Content Strategy. In this role, you'll shape influencer strategies and creative direction for a leading beauty brand in the Asia Pacific region, analyzing trends and connecting them to real business outcomes. The ideal candidate will have 6-8 years of experience in influencer marketing, a deep understanding of social media platforms, and the ability to translate performance data into creative insights. This position adopts a data-driven approach to inform content strategy, leveraging tools such as Sprout Social, Hootsuite, or similar platforms. You'll work closely with cross-functional teams, including brand management, creative services, and digital marketing, to develop and execute influencer partnerships that drive business results. The successful candidate will be able to demonstrate a strong understanding of the APAC market, including cultural nuances and consumer behaviors. This is an exciting opportunity for someone who is passionate about social media, content creation, and building meaningful relationships with influencers.