Analytics Manager

The role is responsible for driving data-driven insights and strategies to fuel user acquisition, engagement, and retention across Careem's platform and verticals. The role holder will leverage advanced data analytics, understanding of consumer behavior, and prior grasp of key fundamental digital & growth metrics to define and analyze growth opportunities, optimize campaigns and initiatives, and improve key metrics such as CAC, conversion rate and reactivation rate. Key Accountabilities: Data collection and analysis: * Collaborate with engineering and product teams to ensure the proper data collection and tracking implementation. * Conduct in-depth analysis to identify trends, patterns, and insights related to user behavior, acquisition channels, and campaign performance. * Build dashboards and reports to monitor key performance indicators (KPIs) and communicate findings to stakeholders. * Develop A/B testing frameworks to measure and optimize the impact of various marketing initiatives. * Utilize statistical methods and data visualization tools to translate complex data into actionable recommendations. * Work with cross-functional teams to integrate data-driven insights into the decision-making process. * Develop and maintain data models and databases to support analysis. * Ensure data accuracy and integrity by implementing data validation checks and quality control measures. * Stay up-to-date with industry trends, best practices, and emerging technologies in data analytics and marketing. * Provide recommendations on ways to improve existing marketing campaigns. * Collaborate with the Data Science team on ad-hoc analyses and projects. * Use data to identify business opportunities. * Define and track key business metrics. * Ensure data collection and analysis best practices are followed. * Develop and maintain data models. * Monitor the performance of marketing initiatives. * Work with external vendors/agencies to provide them with insights on the impact of their activities. * Identify growth opportunities. * Provide insights on areas of improvement in marketing initiatives. * Communicate findings effectively to stakeholders. * Develop and present insights and recommendations to stakeholders at various levels of the organization. * Work with stakeholders to translate data-driven insights into actionable recommendations. * Collaborate with cross-functional teams to implement data-driven strategies. * Present complex data insights in an understandable format. * Conduct training sessions and workshops to build data literacy across teams.