Senior Web Analytics Analyst

Request ID: 69870 About Whirlpool Corporation Whirlpool Corporation (NYSE: WHR) To be the best appliance company, continuously improving life at home. As the only major US kitchen and laundry appliance manufacturer, the company is driving significant innovations to meet the growing needs of consumers, through its portfolio of iconic brands, including _Whirlpool_, _KitchenAid_, _JennAir, Maytag_, _Amana,_ _Brastemp_, _Consul… **Mission:** * To provide exceptional results and be an innovative leader in web analytics, partnering with business areas to guide decision-making based on data insights. **Responsibilities:** * Design, develop, and maintain web analytics reports and dashboards to track key performance indicators (KPIs). * Analyze website performance data, identifying trends, patterns, and insights to optimize user experience and conversion rates. * Collaborate with marketing, sales, and product teams to understand their needs and provide relevant data-driven recommendations. * Conduct A/B tests and multivariate tests to improve website performance and user engagement. * Implement and manage web analytics tools, such as Google Analytics, Adobe Analytics, and others. * Ensure data accuracy and integrity, implementing quality control measures. * Provide training and support to business users on web analytics tools and best practices. * Stay up-to-date with the latest trends and best practices in web analytics. * Automate reporting and analysis processes. * Manage and improve the data layer. **Requirements:** * Bachelor's degree in a related field (e.g., Marketing, Statistics, Computer Science). * Proven experience in web analytics, with at least 3 years of experience. * Strong knowledge of web analytics tools, such as Google Analytics, Adobe Analytics, and others. * Experience with A/B testing and multivariate testing methodologies. * Strong analytical skills, with the ability to interpret data and provide actionable recommendations. * Proficiency in data visualization tools (e.g., Tableau, Power BI). * Excellent communication and presentation skills, with the ability to explain complex data in a clear and concise manner. * Experience with SQL is a plus. * Experience with data layer implementation. **Additional Information:** * The position is based in [Location not specified in the original text]. * The company offers a competitive salary and benefits package. * Equal opportunity employer.