Senior Digital Marketing and Experience Analyst

Objective:
The Senior Digital Marketing and Experience Analyst will be responsible for planning, executing, and optimizing digital strategies to improve user experience and strengthen the online presence of the brand. They will work with hotels in the Americas, providing support in digital marketing, tools, and analysis. Additionally, they will develop training materials and webinars, support SEO initiatives, and collaborate with internal areas and agencies on defining and validating content aligned with the brand's guidelines.

Main Activities:

• Develop supporting materials (step-by-step guides, videos, webinars, etc.) and training that will help hotels conduct digital marketing activities more autonomously.
• Monitor the performance of hotel digital channels and satisfaction indicators using internal and external tools, identifying opportunities for training and improvements.
• Ensure correct digital presence and use of hotel brands and properties (spas, restaurants, etc.) during opening, repositioning, or exit from the network.
• In conjunction with the Search Engine Optimization (SEO) area, analyze the performance of brand websites for Premium, Midscale, and Economy segments (ibis, Novotel, Mercure, Grand Mercure, Pullman, etc.), supporting technical approval of content focused on SEO.
• Participate actively in meetings, training sessions, and presentations to Operations and other internal areas, ensuring engagement in preventive, corrective, or directional actions for hotel digital performance.
• Report errors and follow up on the solution of failures related to Accor's digital tools via a global team call system.
• Report project needs in a structured manner for creating business cases and defending them with the global team.
• Create and send emails with warnings, news, and updates related to digital experience for hotels in the network.
• Fully follow open calls from hotels within internal tools and provide agile and attentive support to their needs.