Marketing Analyst - Agricultural Sector Experience

UPL is a leading global company in sustainable agricultural solutions, with a presence in over 130 countries, focused on driving innovation and transforming the agricultural value chain through an open and collaborative business model. Our trajectory is characterized by strong international growth and a constant commitment to sustainability and food security.

We are currently seeking a Marketing Analyst - Agricultural Sector Experience Mexico City.

Main objective of the role:

To contribute to strengthening UPL's Marketing strategy through the execution of communication initiatives, brand positioning, and portfolio management, ensuring the correct implementation of corporate brand guidelines.

Main responsibilities:

• Act as a link between the sales force and the marketing team for the creation, collection, and consolidation of field materials (videos, photographs, client testimonials, success stories, among others).
• Manage and distribute the correct use of UPL logos and visual identity, ensuring compliance with brand guidelines in client and distributor advertising.
• Follow up on operational matters with external marketing agencies, coordinating delivery times, reviews, and project approvals, as well as payment management.
• Generate visual pieces and graphic materials aligned with UPL's brand identity (presentations, infographics, digital banners, etc.).
• Monitor and analyze key news from the agricultural sector, including competitor movements, regulations, crop trends, and market conditions.
• Track the evolution of agricultural commodity prices and their impact on market behavior and demand for UPL products.
• Update technical data sheets and safety data sheets for UPL portfolio products, ensuring the incorporation of new corporate branding and the validity of technical and regulatory information.
• Coordinate with technical and regulatory areas for the validation of portfolio document content.

Profile Requirements:

• Bachelor's degree in Marketing, Communications, Business Administration, Agribusiness, or related field.
• Experience in corporate branding and visual identity, Management and production of digital marketing materials, Proficiency in content and digital asset management platforms.
• Minimum of 3 years of experience in similar roles.
• Desirable experience in companies in the agricultural sector.
• Intermediate English.

Benefits:

• Competitive Base Salary.
• Annual bonuses for meeting indicators.
• Major medical expenses insurance and minor medical expenses insurance.
• Life insurance.
• Corporate Benefits.

Modality: On-site: San José Insurgentes, Benito Juárez. Mexico City.