Digital Marketing Analyst

About the opportunity
We are looking for a Digital Performance Analyst to work in an integrated manner on acquisition strategies, paid media, organic positioning, and brand presence in search engines and Artificial Intelligence platforms.
This person will be responsible for monitoring the performance of digital channels, implementing optimization strategies, and transforming data into actions capable of increasing brand visibility, generating qualified traffic, and improving the results of Marketing initiatives.
We are looking for an analytical, curious, and results-oriented profile, who follows the transformations in search behavior and knows how to identify opportunities for continuous improvement. Main responsibilities
Plan, execute, monitor, and optimize paid media campaigns;
Monitor campaign results through indicators such as conversion, CPC, CTR, CPA, ROAS, and other relevant metrics;
Analyze the performance of digital channels and propose actions to improve investment efficiency;
Develop and implement SEO strategies to increase the company's organic positioning in search engines;
Conduct keyword research and identify content opportunities;
Execute and monitor on-page optimizations;
Monitor organic performance and identify growth opportunities;
Develop GEO (Generative Engine Optimization) initiatives, aiming to increase brand presence and relevance in the responses generated by Artificial Intelligence tools;
Follow the evolution of AI platforms and new ways of searching for and discovering content;
Implement and monitor the tagging and measurement of digital channels;
Ensure the adequate configuration of events, conversions, and other indicators;
Prepare performance analyses and reports, transforming data into recommendations and action plans;
Identify opportunities for continuous improvement in acquisition and digital presence strategies;
Work in an integrated manner with other Marketing fronts. Requirements
Experience with paid media and performance campaign management;
Solid knowledge of SEO and organic search strategies;
Knowledge or experience with GEO (Generative Engine Optimization) and Artificial Intelligence applied to search;
Experience with tagging, campaign measurement, and digital channel analysis;
Familiarity with metrics such as CPC, CTR, CPA, conversion, and ROAS;
Knowledge of digital performance analysis and monitoring tools;
Analytical and indicator-oriented profile;
Ability to interpret data and transform it into optimization actions;
Organization, autonomy, and attention to detail;
Interest in following Digital Marketing trends, search engines, and Artificial Intelligence. #LI-GH1

• Work location: São Paulo, SP
• Hiring regime: Permanent – CLT
• Work schedule: Full-time
• Area and professional specialization: Marketing - Marketing
• Hierarchical level: Analyst

SKILLS

• organization
• communication