Serasa Experian
9 months ago
Senior CRM Analyst
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Company information
- Company
- Serasa Experian
- Location
- Brasil, Sudeste, Estado de São Paulo, São Paulo Brazil
- Posted
- 9 months ago
Job description
What will be your main deliverables?
- You will be responsible for managing CRM campaigns for the PME (B2B) audience, throughout their entire lifecycle, from acquisition to retention.
- You will have daily interface with the business team, data team and marketing team.
- You will operationalize triggers, create and automate recurring journeys in the Salesforce Marketing Cloud tool.
- You will be responsible for optimizing recurring campaigns, through continuous improvement flow based on results.
- You will follow up daily and report results, as well as defend new strategies based on data.
- You will manage demands, prioritize and negotiate with involved teams, through agile methodology.
Required skills
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