AM - Performance Marketing

Role Overview:

We are looking for a data-driven Performance Marketing Specialist with 2 to 4 years of hands-on experience in mobile app user acquisition. You will own paid acquisition channels across Google, Meta, and Affiliate networks in the Indian market, managing campaign budgets, tracking in-app events, and building clear reporting structures.

Key Responsibilities:

● Campaign Execution: Plan, run, and scale paid app acquisition campaigns on Google App Campaigns, Meta Ads Manager, Shopping and Catalogue and Affiliate / Ad Networks

● Budget & Optimization: Manage monthly performance budgets to optimize CAC and ROAS

● Event Tracking & MarTech: Partner with product/tech teams to set up, test, and debug in-app event tracking, postbacks, and attribution using MMPs

● Reporting & Analytics: Build and maintain daily/weekly performance dashboards to analyze conversion funnels

Requirements:

● 2–4 years of hands-on experience in performance marketing with a primary focus on mobile app acquisition.

● Advanced expertise in Google Ads, Meta Ads Manager, and Affiliate Marketing.

● Strong analytical mindset with proficiency in Excel / Google Sheets and MMPs

● Deep understanding of in-app event mechanics, attribution models, and conversion funnel tracking.

Nice to Have:

● Prior experience in the Fintech domain

● Agency Background with Ecommerce experience