AI & Go-to-Market Manager

An agile sales team based in Cape Town, one of Europe's market leaders in the trade of used software, is seeking an AI & Go-to-Market (GTM) Manager who will own their Digital & Content growth strategy.

• Strategy & Execution: Own, design, and execute Capefoxx’s digital and content GTM strategy.
• Campaign Management: Run high-impact multi-channel campaigns (email, SEO, social, inbound) to drive high-quality leads.
• Automation & AI: Build and optimize customer journeys and nurturing workflows using Salesforce Marketing Cloud and Claude.ai.
• Content & SEO: Create thought-leadership content, guides, and SEO assets that position Capefoxx as a trusted software advisor.
• Web Optimization: Manage and optimize the website to maximize positioning across target European markets.
• Cross-Functional Collaboration: Work closely with Sales and Customer Service to translate market insights into actionable campaigns.
• Performance Tracking: Analyze and report on campaign metrics with a strict KPI- and ROI-driven mindset.

• Experience: 10+ years in digital marketing, GTM, or growth marketing, ideally within B2B tech or SaaS.
• Commercial Acumen: Deep understanding of the B2B sales cycle; ability to build marketing strategies that directly support sales pipelines.
• AI Literacy: Hands-on daily use of modern AI tools to scale content creation, automation, and operational efficiency.
• Proven Track Record: Demonstrated ability to build and scale GTM strategies from the ground up.
• Mindset: Self-motivated, highly adaptable, and comfortable thriving in an evolving, fast-paced environment.
• Communication: Exceptional written communication and storytelling skills in English.

• MarTech: Practical experience with Salesforce Marketing Cloud, Pardot, or HubSpot.
• CMS: Experience managing and optimizing B2B websites via WordPress.
• Design: Basic proficiency in Canva, Adobe, Figma, or InDesign.
• Languages: Fluency in an additional European language (particularly German or French) is a strong advantage.

• Competitive salary based on experience (salary can potentially be more based on experience/skills).