AI Creative Strategist (m/f/d)

Mission
At yoursquares, content for our clients is no longer created piece by piece, but through a system that you build. As soon as a creative works for a client, you use AI to generate an entire set of variants in a short time – different hooks, new formats, shorter and longer cuts – and simultaneously deploy them to the respective account. Every version remains clearly tailored to the client's brand, and what continues to run is decided by the numbers, not by gut feeling.

Product Development & Workflows

• Together with our Product Team, you will further develop our AI Creative Stack and design systems with which we can produce significantly more high-quality advertising materials in a shorter time.

• You are the interface between Content, AI, Performance Marketing, and Product, translating operational requirements into scalable processes and product ideas.

• You don't have to program or build every technical process yourself. What's crucial is that you understand what is possible with AI, automations, and modern tools, where the technical limits are, and what a sensible workflow should look like.

• If you can build workflows, automations, or prototypes yourself: even better. For more complex solutions, you will work closely with our Product and Tech Team and contribute the functional requirements.

• You will work daily with tools such as Claude Code & Design, Make, Higgsfield, HeyGen, Midjourney, Runway, Nano Banana, and other AI tools and connect them meaningfully.

• You will develop systems that can automatically generate different Paid Social Content, Videos, Landing Pages, and Creative Variants from project information.

• You will automate the creation and further development of Landing Pages and ensure that high-quality, conversion-strong pages are created as quickly as possible from minimal input.

• You will develop and automate AI video workflows – from the initial idea through different hooks and scenes to variants, formats, and cutdowns.

• You will develop high-performing creatives for paid ads yourself – Static Ads, Video, Motion, Landing Pages, and new formats.

• You will read our performance dashboards yourself, identify patterns, and translate the data directly into new creative hypotheses and iterations.

• You will analyze, among other things, Hook Rate, CTR, Conversion Rate, CPL, CPA, and ROAS and use these insights to continuously improve our creative production.

• You will also help shape the UX/UI of our internal AI tools and workflows. Your goal: complex technology must become so simple that everyone in the team can use it intuitively.

• You will continuously observe the AI market and recognize early on which new models, tools, and workflows offer a real advantage.

• You will test new technologies quickly and pragmatically. If a new tool significantly improves our existing process, you will integrate it – instead of sticking to existing solutions.
  
  

• You have at least 2 years of experience in Content, Creative, AI, Automation, or a comparable digital environment.

• You are AI-Native. Claude, Prompting, Make, and Generative AI are part of your daily toolbox and not just buzzwords.

• You have ideally taught yourself tools like Nano Banana, Runway, Midjourney, or comparable solutions – and you are already familiar with the tools that might replace them tomorrow.

• You not only understand individual AI tools but can also recognize how different tools work together to form a meaningful workflow.

• You enjoy automating processes and regularly ask yourself: Why are we still doing this manually?

• You can not only automate creatives but also have a good understanding of design, content, paid social, and conversion.

• You understand what makes a good hook, a strong ad, and a functioning landing page.

• You can read performance data and derive concrete decisions from it. For you, creative and performance go hand in hand.

• Speed is not a contradiction to quality for you. The idea of producing and testing very large quantities of creative variants motivates you rather than deters you.

• At the same time, you have high quality standards: AI output must not look cheap or arbitrarily AI-generated.

• You work independently, pragmatically, and solution-oriented and are eager to build things for which there is no ready-made guide yet.

• You feel comfortable in a fast-paced start-up environment, take responsibility, and want to actively shape structures, not just use them.

• You have very good German language skills, both written and spoken.
  
  

• Experience with Make, APIs, Webhooks, or No-/Low-Code Automations

• Basic understanding of LLMs, APIs, and AI Agents

• Experience with automated landing page creation

• Experience in the real estate industry

• Look forward to a modern workplace directly in Charlottenburg – including a roof terrace for your lunch break or after-work drink. We always provide snacks and drinks.
• We offer you flexible working hours and the possibility of working from home.
• Team cohesion is important to us – we foster this through regular shared lunches, dinners, and team events.
• With us, you'll find short decision-making processes and open communication across all departments.
• As a growing company, we offer you an exciting environment in which you can actively contribute and develop within your role.
• Individual Benefits: In addition to fair pay, you decide for yourself which extra best supports you: whether a mobility budget, monthly shopping credit, or a meal allowance. Additionally, you benefit from exclusive discounts through our corporate benefits portal.

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