LeadMint Technologies
1 year ago
Advertising Account Manager
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Company information
- Company
- LeadMint Technologies
- Location
- India, Uttar Pradesh, Ghaziabad, Noida India
- Posted
- 1 year ago
Job description
Advertising Account Manager
About the Role
As an Advertising Account Manager at LeadMint, you will play a crucial role in managing and optimizing advertising campaigns for our clients. You will be responsible for building strong relationships with advertisers, ensuring that campaigns align with their goals, and driving exceptional results.
Key Responsibilities:
Required Skills and Qualifications:
Additional Skills (Preferred):
About the Role
As an Advertising Account Manager at LeadMint, you will play a crucial role in managing and optimizing advertising campaigns for our clients. You will be responsible for building strong relationships with advertisers, ensuring that campaigns align with their goals, and driving exceptional results.
Key Responsibilities:
- Campaign Management: Monitor ongoing ad performance to ensure alignment with client goals and KPIs. Provide actionable insights and recommendations to drive better campaign outcomes.
- Reporting: Develop comprehensive reports on ad performance, highlighting key metrics and areas for improvement.
- Client Relationship Management: Build and maintain strong relationships with advertisers, acting as the point of contact for all account-related matters.
- Campaign Optimization: Monitor, oversee, and optimize campaigns from start to finish, including budgeting, launching, troubleshooting, and ensuring alignment with client goals.
- Sales Cycle Management: Manage the full sales cycle, from locating new potential partners to negotiation, contract signing, account management, and customer success.
- Media Planning and Buying: Leverage your hands-on experience in digital media planning and buying to develop effective media plans and campaign scheduling.
- KPI Definition: Define key performance indicators (KPIs) to measure campaign success and track progress toward client objectives.
- Client Acquisition: Identify and attract new advertisers who are seeking to promote their applications through affiliate and performance marketing channels.
- Reporting and Analysis: Maintain a comprehensive MIS for billing, estimates, ROIs, and other relevant metrics.
Required Skills and Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field.
- 2+ years of experience in Account Management with a focus on Advertiser and Publisher clients.
- Proven track record of successfully managing client accounts, driving results, and exceeding targets.
- Excellent communication and interpersonal skills.
- Strong analytical and problem-solving skills.
Additional Skills (Preferred):
- Experience with programmatic advertising platforms and technologies.
- Knowledge of industry trends and best practices in digital advertising.
- Manage relationships with Demand-Side Platforms (DSPs) and leverage their capabilities to execute effective programmatic advertising campaigns.
Required skills
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