Adobe Journey Optimizer (AJO) Implementation & Architecture Lead

We seek a senior-level Adobe Journey Optimizer Implementation & Architecture Lead to guide the design, integration, and delivery of a scalable AJO platform in collaboration with our external solution team.

This role will serve as a critical technical and strategic contributor, leveraging expertise in AJO architecture, data integration, and customer journey optimization to enhance marketing operations and personalization capabilities.

We accept CVs in English only.

Responsibilities

• Lead AJO solution architecture and implementation in collaboration with agency delivery teams
• Align marketing use cases with journey logic, event structures, segmentation strategies, and activation workflows
• Define schemas, identity stitching methods, and real-time event models alongside technical teams
• Configure platform components, such as offers, decisioning rules, triggers, and journeys, while providing direct technical input
• Partner with Data Engineering to ensure Snowflake data is optimized for AJO activation
• Outline requirements for customer attributes, behavioral events, and consent management workflows
• Review data flows to validate integration processes, ensuring quality inbound and outbound connections
• Upgrade current customer journeys using AJO capabilities to enhance personalization, scalability, and responsiveness
• Collaborate with Email Operations and Marketing Ops teams to validate and activate journeys across channels
• Coordinate with interdisciplinary teams, including Martech strategists, platform architects, technical engineers, and program leads
• Contribute to structured documentation that supports platform configuration, use case mapping, and quality assurance plans
• Align strategies with teams like Martech, CRM, Campaign Marketing, Legal, and Brand stakeholders

Requirements

• 10+ years of experience in marketing technology or digital implementation roles
• Expertise in Adobe Journey Optimizer with substantial hands-on implementation knowledge
• Certification in Adobe Journey Optimizer (AJO Architect, AEP Business Practitioner, Adobe Target)
• Proficiency in journey architecture, lifecycle logic, and real-time personalization frameworks
• Background in Snowflake or similar cloud data warehouses for marketing activation
• Capability to design data schemas, decisioning strategies, and event payloads for cross-channel campaigns
• Familiarity with identity resolution, consent management, and compliance frameworks like GDPR or CCPA
• Competency in handling JSON payloads, API specifications, and event instrumentation
• Understanding of AJO's integration with Adobe Experience Platform (AEP), Real-Time CDP, and connected marketing systems
• Strong collaboration abilities for cross-functional and vendor engagement
• Capability to author technical documentation for architecture, QA protocols, and operational plans

We offer

• Learning Culture - We want you to be the best version of yourself, that is why we offer unlimited access to learning platforms, a wide range of internal courses, and all the knowledge you need to grow professionally
• Health Coverage - Health and wellness are important, that is why we have you and up to four family members in a premiere health plan. We have a couple of options, so you can choose what is best for you and your family
• Visual Benefit - Seeing your work for us would be a sight for sore eyes. We want your vision to always be at 100% which is why we offer up to $200.000 COP for any visual health expenses
• Life Insurance Plan - We have partnered with MetLife to offer a full-coverage Ife insurance plan. So, your family is covered, even if you are gone
• Medical Leave Coverage - We are one of the few companies that cover 100% of your medical leave, for up to 90 days. Your health is the most important thing to us
• Professional Growth Opportunities - We have designed a highly competitive and complete development process, where you will have all the tools to get where you have always wanted to be, personally and professionally
• Stock Option Purchase Plan - As an EPAMer you can be more than just an employee, you will also have the opportunity to purchase stock at a reduced price and become a part owner of our organization
• Additional Income - Besides your regular salary, you will also have the chance to earn extra income by referring talent, being a technical interviewer, and many more ways
• Community Benefit - You will be part of a worldwide community of over 50,000 employees, where you can learn, challenge yourself, stand out, and share your knowledge and experience with multicultural teams!

Please note that even though you are applying for this position, you may be offered other projects to join within EPAM.

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.