Adobe Analytics Specialist - IT Contracting @ Michael Page

• Minimum 4 years of experience working with Adobe Campaign, preferably in the consumer electronics or retail industry
• Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics)
• Knowledge of data visualization tools such as Tableau or Power BI, a plus
• Strong analytical skills and a data-driven approach
• Up-to-date knowledge of online marketing trends and best practices and performance measurement
• Higher education (Bachelor's or Master's degree) in Marketing or a related field
• English language proficiency at C1 level, both spoken and written

Our client is a well-known company in the consumer electronics industry.

Industry: Technology & Telecoms

Area: IT Data Analysis

We offer

• Hybrid work (2 days working from the office in Krakow)
• B2B contract via Michael Page

,[Utilizing Adobe Analytics to track, analyze, and interpret data on digital platform performance, user behavior, and engagement trends, Creating and maintaining dashboards and reports using Adobe Analytics, Tableau, Power BI, or other BI tools in collaboration with the team, Collaborating with product teams (digital product), UX, marketing, IT, and stakeholders to define KPIs, identify optimization opportunities, and measure the impact of digital initiatives, Supporting A/B tests and multivariate tests by configuring, monitoring, and analyzing their results, Tracking the latest trends and best practices in digital analytics and user experience measurement for continuous improvement, Measuring and reporting on the effectiveness of all digital marketing campaigns and evaluating them against set goals (ROI and KPIs), Identifying trends and insights, and optimizing spend and results based on analysis, Creating new, creative growth strategies, Planning, executing, and measuring experiments and conversion tests, Collaborating with internal teams to create landing pages and optimize user experience, Using strong analytical skills to evaluate the overall customer experience across all channels and touchpoints, Configuring conversion points and optimizing user funnels, Evaluating new technologies and providing recommendations for their implementation, Collaborating with agencies and other external partners] Requirements: Adobe, Google Analytics, Tableau, Power BI Additionally: Private healthcare.