Ad Creative Strategist (Static / Video) (m/w/d)

We are looking for an Ad Creative Strategist at Mammutmarsch.

Mammutmarsch brings people together to walk 30 or 50 kilometers in one go. What sounds impossible becomes reality – through the right message, momentum, and push.

And that's exactly what we need in our Ads.

We are not looking for a Designer.
We are not looking for a Media Buyer.
We are looking for someone who builds Winning Ads.

Ads that scale.
Ads that draw budgets.
Ads that convert.

You develop systematically new video and static concepts for Meta, TikTok, and Google.
You think in Hooks, Angles, and Storylines.
You build a repeatable creative testing process that continuously produces winners.

Winning Ads are what viral reels organically are:
Massive Reach. High Retention. Strong Conversion.

If you don't just make Performance Creative, but master it – then we should talk.

Aufgaben

Winning-Ad-Strategie

• Development of new Angles, Hooks, Storylines, and Formats (Video-first, plus Static)
• Target group-specific Creative Concepts
• Research far outside our industry (Ads Library, Swipe Files, Trends)

Creative Testing System

• Hypotheses → Variants → Tests → Learnings → Iteration
• Building a documented Creative Playbook
• Systematic further development of successful concepts

Skripte & Briefings

• Creation of Video Scripts & Shotlists
• Clear Briefings for Creator, Editor, and Designer
• UGC Guidelines and Performance-oriented Production Requirements

Iteration & Output

• Ongoing production of new variants (Hook, Framing, Visual, Pacing, Length, CTA)
• Ensuring constant test output
• Fast adaptation of successful patterns

Performance-getriebene Creative-Entscheidungen

• Analysis of CTR, Hold Rate, CVR, CPA etc.
• Translation of Performance Signals into concrete Creative Next StepsScaling winners and eliminating losers

Qualifikation

• Proven Performance-Creative / Direct-Response Track Record
• Experience with scaling Paid Social Campaigns (Meta mandatory, TikTok/YouTube/Google ideal)
• Strong understanding of Video Creative Mechanisms (Hooks, Pattern Interrupts, Pacing, Retention, Proof, Offer, CTA)
• Hypothesis-based, data-driven work
• Safety in reading KPIs like CTR, Hold Rate, CVR, CPA
• High output and fast iteration cycles
• Able to clearly brief and lead Creator, Editor, Designer
• Openness to testing completely new approaches – even outside our industry

You don't rest on old winners.
You want to build the next one.

Benefits

• A strong brand with emotional product and clear community
• Fully owned Creative Strategy in Paid Area
• Direct Impact on Scaling & Revenue
• Fast decision-making paths and test speed
• 30-40 hours per week
• Remote work (Germany preferred)
• Room for radical ideas and genuine Creative Excellence

We're not about pretty Ads.
We're about scalable winners.

Does that sound like your playground?

Then send us your application by April 15, 2026.

Let's build Ads that don't just run – but march. 💪

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