Account Executive – Tax Firms (m/f/d) | Remote, Germany

As an Account Executive (m/f/d) – Tax Firms, you will win over tax firms in your region for Pennylane – from the initial conversation through the demo to the signature, often in person at the firm. You will be the owner of revenue in your region and will make Pennylane the preferred platform for firms and their clients there.

In France, Pennylane has become the market leader in this segment within five years. You will take over the playbook proven in France, develop it further with the team for the German tax firm market, and bring back what works in your region. You will report to the Team Lead Sales – Tax Firms in Berlin. Our process: initial contact, interview with the hiring team, case study, conversation with your future AE colleagues, final interview with the Head of Sales – all remote, feedback after each round within 48 hours.

Location Remote Germany: You will work from home in a region with many tax firms. Two Account Executives are already selling to tax firms in Germany, you will be the next to join. Approximately once a month, the entire German sales team will gather in Berlin for two days.

Your tasks as Account Executive – Tax Firms:

• You will build your pipeline: Around 50% will come from your own outbound efforts – cold outreach, LinkedIn, recommendations, industry events – and the other half from qualified inbound leads. You will persist, even if the first responses are a 'no'.

• You will conduct consultative discovery calls with firm owners and partners, understand their workflows with clients, and question the status quo.

• You will showcase Pennylane in the daily life of a tax firm: demos that highlight the concrete benefits for the firm and clients, not just a list of features.

• You will manage multi-stage deals with multiple decision-makers until signing – including objection handling and negotiation.

• You will hand over acquired firms to our Customer Success team in Berlin, who will handle onboarding and support, build promoter firms for recommendations, and reliably keep Salesforce and forecasts up-to-date.

How you will be measured:

• You will be responsible for revenue from tax firms in your region – measured by newly acquired firms and by the clients who actively work on Pennylane through these firms.

• You will consistently meet your sales targets and expand Pennylane's market share in your region's firm segment.

• You will contribute your market knowledge to Pennylane Germany's playbook, product feedback, and go-to-market strategy.

Your Profile

• You have at least two years of experience in consultative B2B sales of complex solutions – multi-stage deals, multiple stakeholders – ideally with SaaS, tax firm software, or fintech, and preferably in a scale-up environment.

• You enjoy selling in person: client appointments on-site, firm visits, and industry events in your region are part of your routine – not just phone and video calls.

• A plus: You know the tax firm market or the accounting/fintech ecosystem (e-invoicing, GoBD, daily firm operations) – or you have the curiosity to quickly familiarize yourself with it.

• You think entrepreneurially, have the drive to build a new market, and take ownership of your numbers, your CRM, and your process.

• You listen actively, approach situations with humility, and build trust with traditionally operating firms – at eye level with partners and tax advisors.

• Native-level German, good English for collaboration with Paris – and you live in or around Berlin and can start as soon as possible.

What we do to make your work life better

• 📍 Remote: Home office and client appointments in your region.

• 🚀 Start as soon as possible – you will join Pennylane Germany during its startup phase.

• 🌴 30 vacation days per year.

• 💵 An attractive OTE package: base salary plus an uncapped variable component paid quarterly.

• 📈 You will receive company shares to benefit from the success you help us build.

• 🏡 You will receive a budget for your home office and a monthly allowance for a coworking space in your city.

• 🇫🇷 Onboarding at the Paris HQ, regular exchange with the French Firms team, and access to Busuu to perfect your English or French.

• 💻 You will receive the latest Apple equipment.

• 🎉 We value regular joint events such as our Tech Days (every 3 months) or our annual company seminar – plus team events in Berlin.

Diversity and Inclusion

We know that some people may hesitate to apply if they feel they don't meet the entire list of criteria. If you're unsure, we encourage you to apply anyway: Who knows, it might be the beginning of a meaningful and long-term collaboration.

We also want to emphasize that we fully support diversity, equality, and inclusion and do our best to create a safe and inclusive environment. We are committed to ensuring equal employment opportunities regardless of gender, sexual orientation, origin, disability, or any other characteristic that defines you. On the contrary, diversity makes us an even better workplace.

🇫🇷 Données personnelles

Pennylane traite vos données pour gérer votre candidature et évaluer votre adéquation au poste. Si votre candidature n’aboutit pas, vos données peuvent être conservées 2 ans à compter de notre dernier échange ou de la clôture du recrutement afin de constituer & gérer un vivier de candidats. Vous pouvez vous opposer à tout moment et demander la suppression de vos données en écrivant à :
Notre data policy

🇬🇧 Personal Data

Pennylane processes your data to manage your application and assess your suitability for the position. If your application is unsuccessful, your data may be retained for 2 years from our last exchange or the closing of the recruitment process, in order to build and manage a candidate pool. You may object at any time and request the deletion of your data by writing to Learn more

🇩🇪 Personenbezogene Daten

Pennylane verarbeitet Ihre Daten, um Ihre Bewerbung zu bearbeiten und Ihre Eignung für die Stelle zu beurteilen. Sollte Ihre Bewerbung nicht erfolgreich sein, können Ihre Daten bis zu 2 Jahre ab unserem letzten Austausch oder dem Abschluss des Rekrutierungsverfahrens gespeichert werden, um einen Kandidatenpool aufzubauen und zu verwalten. Sie können jederzeit Widerspruch einlegen und die Löschung Ihrer Daten beantragen, indem Sie an Mehr erfahren

🇪🇸 Datos personales

Pennylane trata sus datos para gestionar su candidatura y evaluar su idoneidad para el puesto. En caso de que su candidatura no sea seleccionada, sus datos podrán conservarse hasta 2 años a partir de nuestro último contacto o de la finalización del proceso de selección, con el fin de constituir y gestionar una reserva de candidatos. Puede oponerse en cualquier momento y solicitar la eliminación de sus datos escribiendo a Más información

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