Account Executive – Tax Firms (m/f/d) | Field Sales Bavaria, Munich

As an Account Executive (m/f/d) – Tax Firms, you will win over tax firms in your region for Pennylane – from the initial conversation through the demo to the signature, often in person at the firm. You will be the owner of revenue in your region and make Pennylane the preferred platform for firms and their clients there.

In France, Pennylane has become the market leader in this segment within five years. You will take over the playbook proven in France, further develop it with the team for the German tax firm market, and bring back what works in your region. You will report to the Team Lead Sales – Tax Firms in Berlin. Our process: initial conversation, interview with the hiring team, case study, conversation with your future AE colleagues, final interview with the Head of Sales – all remote, feedback after each round within 48 hours.

Location Munich: You will work from home and travel to tax firms in Bavaria and Baden-Württemberg – Munich, Augsburg, Stuttgart. Approximately once a month, the German sales team will meet in Berlin for two days.

Two Account Executives are already selling to tax firms in Germany, you will be the next one to join.

Your tasks as Account Executive – Tax Firms:

• You build your pipeline: About 50% comes from your own outbound efforts – cold outreach, LinkedIn, referrals, industry events –, the other half from qualified inbound leads. You stay persistent, even if the first responses are a no.

• You conduct consultative discovery calls with firm owners and partners, understand their client workflows, and question the status quo.

• You showcase Pennylane in the daily life of a tax firm: Demos that demonstrate the concrete benefit for the firm and the client, not just a feature list.

• You manage multi-stage deals with multiple decision-makers until signature – including objection handling and negotiation.

• You hand over acquired firms to our Customer Success team in Berlin, who handle onboarding and support, build up promoter firms for referrals, and reliably keep Salesforce and forecast up-to-date.

How you will be measured:

• You are responsible for revenue from tax firms in your region – measured by newly acquired firms and by the clients who actively use Pennylane through these firms.

• You consistently meet your sales targets and expand Pennylane's market share in the tax firm segment of your region.

• You contribute your market knowledge to Pennylane Germany's playbook, product feedback, and go-to-market strategy.

Your Profile

• You have at least two years of experience in consultative B2B sales of complex solutions – multi-stage deals, multiple stakeholders – ideally with SaaS, tax firm software, or fintech, and preferably in a scale-up environment.

• You enjoy selling in person: Client appointments on-site, firm visits, and industry events in your region are part of your routine – not just phone and video calls.

• A plus: You know the tax firm market or the accounting/fintech ecosystem (e-invoicing, GoBD, daily firm operations) – or you have the curiosity to learn quickly.

• You have an entrepreneurial mindset, the drive to build a new market, and take ownership of your numbers, your CRM, and your process.

• You actively listen, appear humble, and build trust with traditionally operating firms – on an equal footing with partners and tax advisors.

• Native-level German, good English for collaboration with Paris – and you live in or around Berlin and can start as soon as possible.

What we do to make your work life better

• 📍 Munich/Southern Germany: Home office plus client appointments in your region, monthly team days in Berlin.

• 🚀 Start as soon as possible – you will join Pennylane Germany during its founding phase.

• 🌴 30 vacation days per year.

• 💵 An attractive OTE package: Base salary plus an uncapped variable component paid quarterly.

• 📈 You will receive company shares to benefit from the success you help build with us.

• 🏡 You will receive a budget for your home office and a monthly allowance for a co-working space in your city.

• 🇫🇷 Onboarding at the Paris HQ, regular exchange with the French Firms team, and access to Busuu to perfect your English or French.

• 💻 You will receive the latest Apple equipment.

• 🎉 We value regular joint events like our Tech Days (every 3 months) or our annual company seminar – plus team events in Berlin.

Diversity and Inclusion

We know that some people may hesitate to apply if they feel they don't meet the entire list of criteria. If you're unsure, we encourage you to apply anyway: Who knows, it might be the start of a meaningful and long-term collaboration.

We also want to emphasize that we fully support diversity, equality, and inclusion and do our best to create a safe and inclusive environment. We are committed to providing equal employment opportunities regardless of gender, sexual orientation, origin, disabilities, or any other characteristics that make you you. On the contrary, diversity makes us an even better workplace.

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Pennylane traite vos données pour gérer votre candidature et évaluer votre adéquation au poste. Si votre candidature n’aboutit pas, vos données peuvent être conservées 2 ans à compter de notre dernier échange ou de la clôture du recrutement afin de constituer & gérer un vivier de candidats. Vous pouvez vous opposer à tout moment et demander la suppression de vos données en écrivant à :
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🇬🇧 Personal Data

Pennylane processes your data to manage your application and assess your suitability for the position. If your application is unsuccessful, your data may be retained for 2 years from our last exchange or the closing of the recruitment process, in order to build and manage a candidate pool. You may object at any time and request the deletion of your data by writing to Learn more

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