Account Director - Social Media & Influence M/F

Who we are:

Burson, a global leader in communication, aims to create value for its clients through reputation management. With our expertise, cutting-edge technologies, AI solutions, and creativity, we anticipate risks in real-time, identify insights that drive preference and engagement, and support our clients' transformation and success. We are reinventing reputation to make it a true competitive advantage. Burson is the guardian of your reputation, the partner that guides you through a complex environment.

By joining Burson, you become part of a global community of experts at the forefront of innovation.

Burson is part of the WPP group (LSE/NYSE: WPP), specialists in creative transformation. To learn more, visit bursonglobal.com and follow us on LinkedIn and Instagram.

Learn more about the role:

As an Influence & Social Media Account Director, you will manage the client-agency relationship and be the day-to-day manager of multidisciplinary teams. Listening to your clients' objectives and priorities, you will identify their needs and define the corresponding strategic action plans.

Your detailed missions

1. Strategy and Client Relations:

• Strategy & Deployment: Design, manage, and execute Influence and Social Media campaign strategies.
• Strategic Consulting: Provide proactive and structured advice to clients on their digital reputation challenges.
• Writing & Content: Draft strategic recommendations, annual plans, pitches, influencer recommendations, creative briefs, talking points/Q&A, etc.
• Media & Influence Relations: Lead and guide partnership, endorsement, and engagement actions with content creators, key influencers, media, and opinion leaders.
• Opportunity and Risk Management: Proactively identify account development opportunities and potential risks, and react with speed and relevance.
• Data & Insights: Leverage data, social media analytics, and audience insights to optimize campaign performance and support your recommendations.

1. Commercial Development and Management:

• Financial Performance: Ensure monitoring of financial indicators (profitability, margin, budget tracking, management of fee overruns and outstanding balances) for your accounts.
• Commercial Development: Identify growth opportunities with existing clients and actively participate in developing commercial proposals for new prospects.
• Budget Management: Accurately develop and manage complex campaign budgets (fees, influencer budgets, production).
• Presentation: Demonstrate excellent oral communication skills to present and promote all of the agency's expertise and services.

Profile Sought: What you need to succeed

• Experience: 6 to 8 years of experience in a PR / Influence / Social Media agency.
• Job Expertise: In-depth mastery of influence ecosystems, social networks, public relations, and content strategies. You enjoy both corporate topics and product launches.
• Sectoral Expertise: knowledge of the healthcare sector is a plus.
• Client Relations: Relational and account management skills.
• Analytical & Financial Skills
• Leadership: Listening, coaching, and knowledge transfer skills.

What We Offer You:

1. A Stimulating Environment: Join a globally recognized agency, at the heart of the communication strategies of the biggest brands.

2. Quality Mentorship: You will be supported by passionate experts who will share their know-how with you, with regular check-ins and constructive feedback to help you progress.

3. A Professionalizing Experience: Develop key skills and build a solid career in a constantly evolving industry.

4. A Strong Company Culture: Join a dynamic and collaborative team.

5. Attractive Benefits:

• Remote work possible (2 days/week).

• Monthly mobility package of 45.40 euros (Swile card) for public transport or sustainable mobility.

• Access to our two company restaurants on Campus.

• 14 days of RTT (Reconnaissance du Travail) per year

• Access to Employee Committee benefits (cinema, gift vouchers, sports reimbursements, etc.).

You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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