Account Director Influencer Marketing & Social Media (m/f/d)

This is not an ordinary account role.

For one of our most important clients – one of the world's most popular social brands – we are looking for an experienced personality who will strategically lead, develop, and take a large international account to the next level.

You will take overall responsibility for the client relationship, lead the responsible team, and manage demanding influencer and social media projects. You will work closely with international stakeholders, combining strategic consulting with excellent execution.

This position offers you the chance to actively shape a globally recognized brand and be responsible for social and influencer marketing on a relevant scale.

Responsibilities

As Account Director Influencer Marketing & Social Media (m/f/d), you will take on the strategic and operational leadership of one of our most important clients.

• You will be responsible for the entire client relationship and will be the central point of contact at decision-maker level.
• You will continuously develop the influencer and social media strategy together with the client.
• You will translate international brand and marketing goals into relevant, platform-appropriate campaigns and always-on concepts.
• You will conduct strategic presentations, status meetings, annual planning, and performance reviews in German and English.
• You will be responsible for large budgets, timings, resources, quality, and the economic success of the account.
• You will manage an interdisciplinary team of Influencer Marketing, Creative, Production, Performance, and Creator Relations.
• You will establish clear processes and ensure reliable, efficient, and high-quality execution.
• You will identify strategic growth opportunities and proactively develop the account.
• You will keep an eye on platform trends, cultural developments, and changes in the creator economy.
• You will analyze results, derive well-founded recommendations, and convincingly represent them to the client.
• You will build trusting relationships with national and international stakeholders.
• You will set a high quality standard and act as a sparring partner for the client and your team.

Qualifications

At least seven years of relevant professional experience in influencer marketing, social media marketing, account management, or strategic brand consulting.

• Several years of experience in managing large, demanding, or international clients.
• Demonstrable responsibility for extensive campaigns, always-on budgets, and larger budgets.
• Deep understanding of the creator economy as well as the platforms TikTok, Instagram, YouTube, and other relevant social media channels.
• Experience in developing integrated influencer and social media strategies.
• Strong consulting skills and a confident demeanor when interacting with senior stakeholders and decision-makers.
• Experience in the professional leadership of interdisciplinary teams; disciplinary leadership experience is a plus.
• Strategic and entrepreneurial thinking combined with a pragmatic hands-on mentality.
• Proficiency in dealing with KPIs, reporting, budget management, and data-driven campaign optimization.
• Excellent presentation, communication, and negotiation skills.
• Native-level German and fluent English, both spoken and written – both are mandatory for this position.
• You remain structured and confident even with high dynamics, many stakeholders, and demanding projects.

Benefits

The extraordinary opportunity to manage one of the world's most popular social brands and actively shape its influencer and social media activities.

• Overall responsibility for one of our most important and largest clients.
• Large campaigns, relevant budgets, and international visibility.
• Enormous strategic scope for action and direct influence on the development of the account.
• Collaboration with international stakeholders and leading creators.
• An interdisciplinary team of Influencer Marketing, Creative, Production, Performance, and Creator Relations.
• A growing company with short decision-making paths and direct communication with management.
• Our own platform LikeBase and a network of over 12,000 creators.
• Modern workplace in Frankfurt am Main and hybrid working.
• A key position with long-term development prospects.

ATTENTION:

No remote work possible – 3 days on-site in Frankfurt &

no classic cover letter, please!

Instead, tell us about a major influencer or social media campaign or an always-on approach that you were significantly responsible for:

• What was the strategic and operational challenge?
• How did you proceed and what responsibility did you have?
• How did you lead the client and the involved team?
• What measurable results were you able to achieve?
• What would you do differently with your current knowledge?

Please send us your answer in English. We are not interested in confidential client data, but in your strategic thinking, your leadership understanding, and your concrete contribution to success.

**If you are eager for an account with real size, international relevance, and enormous potential, we should get to know each other.

We look forward to your application!**

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