Lifecycle Marketing Specialist

About the role

We are seeking a Lifecycle Marketing Contractor to support day-to-day execution across email and SMS channels, working closely with a senior lifecycle strategist who provides high-level direction and testing strategy.

This role is execution-focused and designed for someone who can independently translate strategy into high-quality lifecycle work with minimal hand-holding. It is not an entry-level position; the ideal candidate has enough strategic context to understand why programs are being built, while owning execution, coordination, and quality control.

Time Commitment & Capacity Expectations

• 15–20 hours per week (approximately 3–4 hours per day)
• Requires consistent, reliable availability — not sporadic or ad hoc support
• Ability to maintain steady weekly output
• Opportunity for expanded scope over time based on performance and business needs

Ideal BackgroundExperience

• 3–6 years of experience in Lifecycle / CRM / Email & SMS marketing
• Strong preference for:

• Agency or in-house experience supporting DTC / eCommerce brands
• CPG experience is a plus

Experience working with high-growth, retention- and subscription-driven brands Familiarity with common DTC lifecycle levers:

• AOV, LTV, segmentation, post-purchase flows, bundles, promotions

Experience executing against strategy developed by a senior lifecycle lead

Tools & PlatformsRequired

• Deep hands-on experience with Klaviyo (non-negotiable)
• Experience with SMS platforms such as Attentive or similar

Comfortable Working Across

• Campaigns
• Core flows:

• Welcome
• Post-purchase
• Abandonment
• Sale- and promo-related updates

Lead capture pop-ups (e.g., Alia)
Bonus (Not Required)

• Familiarity with retention tools such as:

• LiveRecover, Repeat, Instant AI, Black Crow, Stay AI, or similar platforms

Requirements

Core Skill Set

This role sits in the middle of the lifecycle org chart — not junior, not director-level.

Must-Have Skills

• Strong understanding of email & SMS lifecycle strategy (not just implementation)
• Confident segmentation and targeting logic
• End-to-end campaign execution:

• Briefing and project-managing creative
• Building in Klaviyo
• QA and scheduling
• Light optimization (send times, CTAs, formatting)

Flow updates and maintenance tied to:

• Promotions
• Launches
• Calendar changes

Ability to interpret performance context Light data fluency (comfortable reading reports and identifying trends)
Nice-to-Have

• Experience with subscription brands, including:

• First-to-second purchase
• Subscriber onboarding
• Churn prevention
• Winback and reactivation

Prior agency experience working under a senior strategist Advanced segmentation and targeting logic Stronger analytical fluency:

• Interpreting trends
• Connecting lifecycle activity to business outcomes (LTV, retention, churn)

Working Style

• Self-directed executor who can take a brief and run with it
• Comfortable operating in a fast-moving, imperfect environment
• Strong project management instincts:

• Deadlines
• Dependencies
• QA

Able to collaborate asynchronously with designers, copywriters, and strategists Comfortable owning day-to-day execution decisions without constant approvals