AppLovin Media Buyer (CPG – Food & Beverage)

We are a leading digital destination for sports fans, delivering engaging experiences and innovative campaigns nationwide. As part of our continued growth, we are seeking a highly skilled AppLovin Media Buyer with deep experience in Consumer Packaged Goods (CPG)—specifically food and beverage—to drive high-performing mobile and in-app advertising campaigns.

The AppLovin Media Buyer will be responsible for the end-to-end planning, execution, and optimization of paid media campaigns on the AppLovin platform. This role is ideal for a performance-driven marketer who understands the CPG landscape and can combine data, targeting, and creative testing to maximize ROI and brand impact.

• Plan, launch, and manage end-to-end AppLovin campaigns for CPG food and beverage brands.
• Optimize campaigns using advanced targeting, bidding, and segmentation strategies to drive installs, engagement, and conversions.
• Monitor and analyze performance through AppLovin dashboards, analytics tools, and attribution data to identify growth opportunities.
• Collaborate with creative, product, and analytics teams to test ad creatives, messaging, and landing pages.
• Conduct A/B tests and iterative optimizations to improve ROAS, CPI, CTR, and LTV.
• Stay updated on AppLovin platform features, mobile advertising trends, and CPG consumer behavior.
• Develop comprehensive performance reports and present actionable insights to internal stakeholders.

Requirements

• 3–5+ years of hands-on experience managing AppLovin campaigns, ideally for CPG food and beverage brands.
• Proven ability to drive positive ROI/ROAS through mobile and in-app advertising.
• Strong analytical skills with proficiency in campaign tracking, attribution, and performance metrics.
• Experience in creative testing, scaling campaigns, and optimizing for installs, engagement, and purchases.
• Excellent communication skills with the ability to translate data into actionable recommendations.

• Experience with other mobile ad networks (e.g., Unity Ads, Vungle, TikTok Ads).
• Familiarity with eCommerce or DTC marketing.
• Strong understanding of CPG consumer behavior and mobile user acquisition strategies.